LVMH Moët Hennessy Louis Vuitton, FR0000121014

UBS cuts target for LVMH stock from EUR 645 to EUR 525

Published on 10/12/2026 at 10:18 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

UBS keeps its Buy rating after the target fell to EUR 525.00 on October 5, 2026. LVMH stock costs EUR 382.50 versus EUR 380.45.

Key points in brief

UBS cut its LVMH price target from EUR 645.00 to EUR 525.00 while keeping a Buy rating on October 5, 2026.
LVMH reported EUR 38.6 billion in first-half 2026 revenue, down 2.9 percent year over year.
The stock was trading at EUR 382.50 at Lang & Schwarz on October 12, 2026, versus the Xetra close of EUR 380.45 on October 9, 2026.
LVMH scheduled its third-quarter revenue release for after the Paris market close on October 12, 2026.

Pop art comic illustration of champagne cork explosion with gold stars and halftone dots in vivid colors — LVMH FR0000121014 Pop Art Comic mit explodierendem Champagnerkorken goldenen Sternen und Halftone Farben, Illustration mit AI erstellt.

LVMH Moët Hennessy Louis Vuitton (FR0000121014) was trading at EUR 382.50 at Lang & Schwarz on October 12, 2026 at 10:10 a.m. CEST, up EUR 2.05 or 0.54 percent versus the Xetra close of EUR 380.45 on October 9, 2026. The central question for the luxury group is whether its second-quarter recovery can support valuation after UBS reduced its target.

UBS cuts its valuation target

According to Ideal Investor on October 5, 2026, UBS lowered its LVMH target from EUR 645.00 to EUR 525.00 while maintaining a Buy rating. The EUR 120.00 reduction puts the new target 37.25 percent above the Lang & Schwarz price, calculated against the current EUR 382.50 quote.

The same report identified a 5.00 percent negative currency effect on sales and operating profit as a key risk. That factor matters because reported revenue can understate the underlying demand trend when exchange rates move against the group.

What does the first-half result mean?

Ideal Investor reported that LVMH generated EUR 38.64 billion in revenue in the first half of 2026, down 2.90 percent from the first half of 2025, while net income reached EUR 5.70 billion. The 15.00 percent profit margin was unchanged from the prior-year period.

The operating detail was more constructive. Watches and jewelry revenue reached EUR 5.20 billion in the first half of 2026, up 9.00 percent organically, while profit from recurring operations rose 9.00 percent to EUR 831.00 million and the operating margin reached 15.90 percent.

Three milestones frame the stock

On July 27, 2026, LVMH reported first-half revenue of EUR 38.64 billion and said Fashion and Leather Goods sales grew 1.00 percent organically in the second quarter, according to Ideal Investor. On October 5, 2026, UBS cut its target from EUR 645.00 to EUR 525.00 while retaining its Buy rating. On October 12, 2026, LVMH scheduled its third-quarter revenue release after the Paris market close, with 2025 revenue of EUR 80.80 billion stated on the company calendar.

Next company date and market frame

LVMH scheduled the third-quarter revenue publication for October 12, 2026 after the Paris market close and the webcast for 6:00 p.m. Paris time. The release is the next hard operating checkpoint after the first-half revenue decline of 2.90 percent and the stronger 9.00 percent organic growth in watches and jewelry.

Price remains close to yearly low

The stock was trading at EUR 382.50 at Lang & Schwarz on October 12, 2026 at 10:10 a.m. CEST, 0.54 percent above the Xetra close of October 9, 2026 at EUR 380.45. Finance data put LVMH market capitalization at EUR 189.5 billion and the 52-week range at EUR 377.20 to EUR 654.00 as of October 12, 2026, leaving the quote EUR 5.30 above the yearly low.

The further course of trading is shown by the continuously updated real-time quote of LVMH Moët Hennessy Louis Vuitton stock.