UBS cuts target for Hugo Boss stock from EUR 39.20 to EUR 38.90

Published on 10/19/2026 at 09:31 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

UBS kept Neutral after cutting its target to EUR 38.90. Hugo Boss stock costs EUR 38.01 on October 19, 2026 versus EUR 37.99.

Targets and operating pressure

UBS cut its Hugo Boss target from EUR 39.20 to EUR 38.90 on October 5, 2026.
Second-quarter revenue fell 10.00 percent to EUR 905.0 million in 2026.
Hugo Boss stock trades at EUR 38.01 at 9:27 a.m. CEST at Lang & Schwarz on October 19, 2026, 0.05 percent above the Xetra close of October 16, 2026.
Third-quarter results are scheduled for November 3, 2026.

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Hugo Boss (ISIN DE000A1PHFF7) was trading at EUR 38.01 at Lang & Schwarz on October 19, 2026 at 9:27 a.m. CEST, up EUR 0.02 or 0.05 percent versus the Xetra close of October 16, 2026 at EUR 37.99. The latest analyst move came from UBS, which cut its target from EUR 39.20 to EUR 38.90 on October 5, 2026 while keeping a Neutral rating, finanzen.at reported.

Target cut meets weaker sales

The UBS change puts the valuation debate close to the market quotation. Its EUR 38.90 target is EUR 0.89 above the Lang & Schwarz price, while the unchanged Neutral view reflects what UBS described as growing headwinds for the turnaround, finanzen.at reported on October 5, 2026.

Hugo Boss reported second-quarter 2026 revenue of EUR 905.0 million, down 10.00 percent year over year, while EBIT fell 28.00 percent to EUR 59.0 million. The gross margin rose 200 basis points to 64.90 percent, according to Hugo Boss.

Three dates frame the stock

On August 4, 2026, Hugo Boss reported second-quarter revenue of EUR 905.0 million; on September 28, 2026, it named Ivica Maric as CFO; on October 5, 2026, UBS cut its target to EUR 38.90, finanzen.at reported.

When are the next results due?

The next substantiated date is November 3, 2026, when Hugo Boss is expected to publish third-quarter results for the period ended September 30, 2026. Estimates compiled by finanzen.ch put revenue at EUR 924.5 million, 6.52 percent below the prior-year quarter.

Stock stays near its yearly midpoint

Hugo Boss has a 52-week range of EUR 33.85 to EUR 41.85 and a market capitalization of EUR 2.6 billion as of October 19, 2026. The current quotation is 9.18 percent below the 52-week high, leaving the November report as the next concrete test of whether margin gains can offset weaker demand.

Hugo Boss was trading at EUR 38.01 at Lang & Schwarz on October 19, 2026 at 9:27 a.m. CEST, 0.05 percent above the Xetra close of October 16, 2026 at EUR 37.99. The further course of trading is shown by the continuously updated real-time quote of Hugo Boss stock.