UBS cuts target for Burberry stock from GBp 1,425.00 to GBp 1,320.00

Published on 10/05/2026 at 14:21 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

FY2026 adjusted operating profit rose to GBP 160 million from GBP 26 million. Burberry stock trades at EUR 11.82 on October 5, 2026 versus EUR 12.05.

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Burberry stock (ISIN GB0031743007) was trading at EUR 11.82 at Lang & Schwarz on October 5, 2026 at 2:10 p.m. CEST, down 1.91 percent versus the prior close of EUR 12.05. According to Proactive on October 5, 2026, UBS cut its Burberry price target from GBp 1,425.00 to GBp 1,320.00 while retaining its Buy rating.

UBS lowers the recovery hurdle

The target reduction is paired with lower earnings per share forecasts for each of the next three financial years and sales estimate cuts of 1 percent to 2 percent, according to Proactive on October 5, 2026. UBS also reduced its fiscal 2028 like-for-like retail sales growth forecast from 6 percent to 5 percent because of weaker luxury demand.

For the first half of fiscal 2027, UBS forecasts sales of GBP 1.087 billion, up 5 percent, and operating profit of GBP 39 million versus GBP 19 million a year earlier. That forecast gives the upcoming report a clear test: sales growth must now translate into profit after the main cost program is largely complete.

Profit recovery has real figures

Burberry's fiscal 2026 results showed adjusted operating profit rising to GBP 160 million from GBP 26 million, while adjusted operating margin improved to 6.6 percent from 1.0 percent, according to Forbes on September 23, 2026. Comparable-store sales rose 2 percent in fiscal 2026 after falling 12 percent in the previous fiscal year, providing the operating comparison behind the turnaround narrative.

The next hurdle is already dated. Burberry's investor calendar lists Interim Results for November 12, 2026, alongside its First Quarter Trading Update dated July 17, 2026, on Burberry.

Stock remains below its yearly high

On the London Stock Exchange, BRBY.L was last at GBp 1,001.50 on October 5, 2026 at 1:18 p.m. London time. Its 52-week range was GBp 953.40 to GBp 1,520.50, putting the LSE quote below the yearly high while the euro reference price remained under pressure against its Lang & Schwarz prior close.

The further course of trading is shown by the continuously updated real-time quote of Burberry stock.