UBS cuts Nintendo stock to Sell at JPY 5,500

Published on 10/09/2026 at 11:24 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Nintendo announced a Switch 2 bundle for December 4, 2026. Nintendo stock costs EUR 45.75 on October 9, 2026 after EUR 44.54, plus 2.72 percent.

Key points in brief

UBS cut Nintendo to Sell and lowered its price target to JPY 5,500 on September 25, 2026.
Nintendo announced a Switch 2 and Monster Hunter Wilds bundle for December 4, 2026.
Nintendo stock was at EUR 45.75 at Lang & Schwarz on October 9, 2026, up 2.72 percent from EUR 44.54.
First-quarter revenue fell 9.5 percent while operating profit rose 150.5 percent year over year.

Nintendo, JP3756600007, Illustration mit AI erstellt.

Nintendo stock (ISIN JP3756600007) was trading at EUR 45.75 at Lang & Schwarz on October 9, 2026 at 11:17 a.m. CEST, up 2.72 percent versus the prior close of EUR 44.54. On September 25, 2026, UBS cut Nintendo from Neutral to Sell and lowered its price target to JPY 5,500, as Börse Express reported on October 5, 2026.

Three dates show the changing picture

On September 9, 2026, a Nintendo Direct presentation introduced two new hero-led games for Switch 2, according to MarketScreener. On September 21, 2026, Switch 2 sales reached 6.29 million units in Japan, while first-quarter operating profit rose 150.5 percent to USD 902.7 million, according to PUNCH JUMP.

The latest event came on September 25, 2026, when UBS moved to Sell and set the JPY 5,500 target. Nintendo had also announced a Switch 2 bundle with Monster Hunter Wilds for December 4, 2026, according to Börse Express.

What does the downgrade mean for margins

The concern is concentrated in hardware profitability and the pace of software monetization. That matters because first-quarter revenue fell 9.5 percent year over year to USD 3.2 billion, even as operating profit increased 150.5 percent to USD 902.7 million, according to PUNCH JUMP.

The combination shows why the market is separating demand from profitability. Switch 2 hardware sales reached 3.82 million units in the quarter, down 34.4 percent from the prior year, while Switch 2 software sales rose 9.2 percent to 9.46 million units. The software trend is constructive, but the hardware comparison leaves margins central to the investment debate.

November results set the next test

Nintendo's investor-relations calendar lists the six-month earnings release for November 5, 2026. That report should show whether the 150.5 percent first-quarter operating-profit increase is extending into the first half of fiscal 2027 and whether Switch 2 software can offset hardware pressure.

Market capitalization for Nintendo was JPY 9.4 trillion as of October 9, 2026. The current Lang & Schwarz quote was EUR 45.75 at 11:17 a.m. CEST on October 9, 2026, versus EUR 44.54 at the prior close on October 8, 2026, a plus 2.72 percent daily change. The further course of trading is shown by the continuously updated real-time quote of Nintendo stock.