Ubisoft stock falls 2.33 percent as JPMorgan raises stake

Ubisoft stock traded at EUR 5.27 on September 25, 2026, after JPMorgan disclosed 10.06 percent of capital. Q1 net bookings fell 9.2 percent year over year.

Ubisoft stock was trading at EUR 5.27 on Euronext Paris on September 25, 2026, at 11:35 a.m. CEST, down 2.33 percent from the previous close of EUR 5.40. The immediate corporate signal is JPMorgan's disclosure that it held 10.06 percent of Ubisoft's capital after an acquisition of shares on the market, according to Les Echos on September 22, 2026.

JPMorgan crosses 10 percent

The disclosure relates to transactions completed on September 17, 2026, and gives JPMorgan 9.26 percent of Ubisoft's voting rights. That position contrasts with Goldman Sachs, which reported 9.92 percent of the capital after falling below the 10 percent threshold, according to Bourse Direct on September 21, 2026.

Bookings beat the internal target

Ubisoft's first-quarter fiscal 2026-27 net bookings reached EUR 255.8 million, down 9.2 percent from the same period a year earlier. The figure exceeded the company's internal EUR 250 million objective by EUR 5.8 million, while remaining below consensus expectations, according to ABC Bourse on September 4, 2026.

The comparison matters because the prior-year period benefited from the release cycle for Assassin's Creed Shadows. Ubisoft kept its annual objectives, including net bookings declining by a high single-digit percentage, a negative non-IFRS operating margin and free cash flow reaching negative EUR 500 million, according to the same company update reported by ABC Bourse.

Stock stays below the yearly high

At EUR 5.27, the share price was 48.83 percent below its 52-week high of EUR 10.30 and 42.43 percent above its 52-week low of EUR 3.70. The September 25 session covered EUR 5.25 to EUR 5.40, with volume at 102,722 shares and market capitalization at EUR 718,513,938.

For investors, the ownership data and operating figures point in different directions. JPMorgan's 10.06 percent capital position adds a concrete institutional reference, while the 9.2 percent bookings decline keeps the earnings recovery dependent on new releases and execution.

Ubisoft stock trades at EUR 5.27

Ubisoft stock was trading at EUR 5.27 on Euronext Paris on September 25, 2026, at 11:35 a.m. CEST. Ubisoft's annual general meeting is scheduled for September 30, 2026, and its half-year sales and earnings date is November 19, 2026, according to the company's Ubisoft investor calendar.

Ubisoft stock data

• Company: Ubisoft Entertainment SA
• Ticker: UBI
• Trading venue: Euronext Paris
• Price: EUR 5.27 (intraday, September 25, 2026, 11:35 a.m. CEST)
• Market capitalization: EUR 718,513,938 (as of September 25, 2026)
• 52-week range: EUR 3.70-10.30 (as of September 25, 2026)
• Industry: Toys and Games
• Index membership: SBF 120
• Next earnings date: November 19, 2026