TUI stock trades below analyst targets as short interest stays high

Published on 09/17/2026 at 14:10 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

TUI stock closed at EUR 6.49 on Xetra on September 15, 2026, around 31 percent below the average analyst price target of EUR 9.35. Hedge funds still hold 6.74 percent of the shares short, while the price edged to EUR 6.53 on September 17, 2026.

TUI AG, DE000TUAG505, Illustration mit AI erstellt.

TUI AG stock (ISIN DE000TUAG505) remains under pressure, with the Xetra closing price of EUR 6.49 on September 15, 2026 sitting roughly 31 percent below the average analyst price target of EUR 9.35, highlighting a sizeable valuation gap between the market and broker expectations as summarized by MSN on September 16, 2026.

Stock trades near EUR 6.50 while shorts stay elevated

According to Ad-hoc-news, TUI stock closed on Xetra at EUR 6.49 on September 15, 2026, down 2.4 percent from the prior day, after trading in a daily range between EUR 6.40 and EUR 6.60.

Intraday data from Tradegate on September 17, 2026 show TUI shares quoted around EUR 6.53, with the last update at 12:36 local time indicating a marginal move compared with the September 15, 2026 Xetra close, underscoring that the stock is hovering near the mid EUR 6 range without a decisive breakout in either direction.

Analyst targets and short positions frame the risk-reward

As Ad-hoc-news reports based on an overview from MSN dated September 16, 2026, the average analyst price target for TUI stock stands at EUR 9.35, with recommendations ranging from Buy to Hold, which implies a roughly 44 percent upside potential from the EUR 6.49 Xetra close on September 15, 2026 if the consensus were to be reached.

According to Aktiencheck on September 16, 2026, two hedge funds have reduced their short positions in TUI, but total reported short interest still amounts to 6.74 percent of the outstanding shares, indicating that a significant portion of the market continues to bet on further weakness.

The same overview from Aktiencheck notes that TUI stock recently gained about 0.49 percent to trade near EUR 6.526, suggesting that despite continued short pressure, the share price has managed to stabilize slightly above the EUR 6.50 mark.

Valuation gap and investor perspective

The distance between the current share price and the EUR 9.35 average analyst target, calculated at roughly 44 percent based on the September 15, 2026 Xetra close, gives investors a clear numerical indication of how cautiously the market is pricing TUI compared with broker models, even as some hedge funds trim their short exposure.

For investors, the interaction between a still sizeable 6.74 percent short interest and a theoretical double digit percentage upside to consensus targets means that TUI stock remains a high beta travel and leisure play where sentiment and macro factors can quickly shift the balance between risk and opportunity.

Stock price snapshot

Per the latest available Xetra data, TUI stock last closed at EUR 6.49 on September 15, 2026, with intraday indications from Tradegate around EUR 6.53 on September 17, 2026, leaving the shares well below the average analyst price target and within a narrow trading band in the mid EUR 6 range.