TUI stock eases below EUR 7 as Q3 2026 EBIT declines

TUI stock is trading below EUR 7 on Xetra as investors digest a weaker Q3 2026 EBIT and a still-leveraged balance sheet ahead of the next trading update on September 22, 2026.

TUI stock (ISIN DE000TUAG505) closed at EUR 6.802 on Xetra on September 2, 2026, down 1.45 percent for the day and 24.29 percent year to date, according to market data compiled by Zonebourse.

Q3 2026 earnings put pressure on TUI stock

The latest quarterly catalyst for TUI AG is the Q3 2026 earnings release and earnings call held on August 12, 2026, which investors continue to weigh as of early September 2026. Market data from Zonebourse shows that underlying EBIT for Q3 2026 stood at EUR 234.6 million, a 21.71 percent decline compared with the prior-year period, illustrating how higher costs and normalization in travel demand are feeding through to profitability.

For the full fiscal year 2026, analyst projections compiled by Zonebourse point to revenue of EUR 23.57 billion and net profit of EUR 512 million, while for 2027 revenue is expected to rise to EUR 24.46 billion and net profit to EUR 706 million. These expectations imply projected revenue growth of around 3.8 percent from 2026 to 2027 and a roughly 37.9 percent increase in net profit, signaling that the consensus still assumes operational improvements despite the current EBIT setback.

Analyst consensus and valuation context

According to analyst-consensus data on Zonebourse, TUI AG currently carries an average recommendation of ACCUMULATE based on 13 analyst opinions, with an average price target of EUR 9.958 per share. With the last closing price at EUR 6.802 as of September 2, 2026, this implies a theoretical upside of 46.39 percent to the consensus target, reflecting continued confidence that the tourism group can monetize demand and improve margins.

Valuation metrics in the same overview show a 2026 price-earnings ratio of 6.96 times and a 2027 price-earnings ratio of 5.04 times, placing TUI stock at a single-digit earnings multiple on current forecasts. The enterprise value to revenue ratios of 0.21 times for 2026 and 0.19 times for 2027 underscore that, relative to expected sales, the stock is priced at a modest level, although investors also need to account for a projected net debt of EUR 1.56 billion in 2026, declining to EUR 1.23 billion in 2027.

TUI business mix and tourism exposure

TUI AG is an integrated global tourism group headquartered in Germany, with operations spanning Hotels and Resorts, Cruises, TUI Musement and regional tour operating platforms in Northern, Central and Western Europe. The company profile on Zonebourse highlights that TUI operates hotel brands and hotel companies, joint-venture cruise operations under the Mein Schiff and Hapag-Lloyd Cruises brands, as well as Marella Cruises, and local destination services under TUI Musement.

The regional structure combines tour operators and airlines in the United Kingdom, Ireland and Nordic countries in the Northern region, German tour operators and airlines plus Austrian, Polish and Swiss businesses in the Central region, and Belgian, Dutch and French operations in the Western region. As of the latest data set, TUI employs 65,322 people worldwide, underlining the scale of its operations and its sensitivity to macroeconomic trends and consumer travel patterns across Europe.

TUI stock level and investor takeaway

Based on the Xetra data in the Zonebourse quotation table, TUI stock recorded recent closes of EUR 7.216 on August 28, 2026, EUR 7.034 on August 31, 2026, EUR 6.902 on September 1, 2026 and EUR 6.802 on September 2, 2026, with daily moves ranging from a 0.31 percent gain to a 2.52 percent decline. These moves have left the share near the lower end of its year-to-date trading range, which spans from EUR 6.08 to EUR 9.56 over the last twelve months, with the current price only slightly above the yearly low.

For retail investors, this combination of a weaker Q3 2026 EBIT, single-digit forecast earnings multiples and a consensus price target significantly above the present Xetra level creates a classic risk-reward setting in the European leisure and travel sector. The next marker will be the scheduled activity evolution update for Q4 2026, which, according to the agenda on Zonebourse, is due on September 22, 2026 and will provide the market with fresh booking and revenue trends going into the winter season.

TUI stock fact box

• Company: TUI AG
• ISIN: DE000TUAG505
• WKN: TUAG50
• Ticker: TUI1
• Trading venue: Xetra
• Price (as of September 2, 2026, 17:35): 6.802 EUR
• Market capitalization: 3.45 billion EUR (as of September 2, 2026)
• Sector / Industry: Leisure and travel services
• Index membership: MDAX
• Next earnings date: September 22, 2026