TUI narrows EBIT guidance and TUI stock sits 28.10 percent below its high
Published on 10/06/2026 at 17:10 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
TUI narrowed its fiscal 2026 underlying EBIT guidance to EUR 1.20 billion to EUR 1.30 billion from EUR 1.10 billion to EUR 1.40 billion on September 22, 2026, while TUI stock stood 28.10 percent below its 52-week high on October 6, 2026. The tighter range places the travel group's profit outlook below the EUR 1.413 billion underlying EBIT reported for fiscal 2025.
Guidance tightens on bookings
According to TUI Group on September 22, 2026, improved booking momentum and strong fourth-quarter demand supported the new underlying EBIT range at constant currency. The company kept revenue guidance suspended.
The change is narrower rather than uniformly stronger. The previous range ran from EUR 1.10 billion to EUR 1.40 billion, so the lower end rose by EUR 100.0 million while the upper end fell by EUR 100.0 million. That gives investors a clearer band, but not a higher maximum profit outlook.
Bookings show a mixed picture
TUI reported summer 2026 booked revenue for Markets and Airline at 5.00 percent below the prior season, while winter 2026/27 booked revenue stood 7.00 percent lower at the early stage of the season. Bookings over the latest four weeks were only 1.00 percent below the comparable winter period, showing a more resilient short-term trend.
Holiday Experiences supplied a counterweight. The official update showed hotel average daily rates up 4.00 percent in the fourth quarter and cruise capacity up 12.00 percent. TUI also said its fiscal 2027 first-half hotel bed nights were set to rise 7.00 percent, although booked occupancy was 2.00 percentage points below the prior year.
Reuters reported on September 22, 2026, that geopolitical uncertainty was pushing customers toward later bookings and increasing pressure from fuel costs. This explains why TUI is protecting capacity and keeping flexibility in its airline business even as demand remains firm in key holiday markets.
Stock remains below its high
TUI stock was last at EUR 6.87 on Xetra on October 6, 2026 at 1:34 p.m. CEST. Against the 52-week high of EUR 9.56, the share price was 28.10 percent lower, while the market capitalization stood at EUR 3.5 billion on the same date. TUI is scheduled to publish its fiscal 2026 results on December 9, 2026.
Price source: substitute price Xetra, Lang & Schwarz without data set.
TUI stock facts
- Company: TUI AG
- ISIN: DE000TUAG505
- WKN: TUAG50
- Ticker: TUI1
- Primary exchange: Xetra
- Price Xetra as of October 6, 2026 at 1:34 p.m. CEST: EUR 6.87
- Market capitalization: EUR 3.5 billion as of October 6, 2026
- 52-week range: EUR 6.08-EUR 9.56 as of October 6, 2026
- Sector / Industry: Consumer Cyclical / Travel Services
- Next earnings date: December 9, 2026
