Truist cuts target for Booking Holdings stock to USD 216.00
Published on 10/06/2026 at 09:13 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Booking Holdings (ISIN US09857L1089) was trading at EUR 141.80 at Lang & Schwarz on October 6, 2026 at 9:10 a.m. CEST, up 0.60 percent versus the prior close of EUR 140.95. On September 30, 2026, Investing.com reported that Truist Securities cut its Booking Holdings price target to USD 216.00 from USD 242.00 while maintaining a Buy rating.
Truist trims target by 10.74 percent
The target reduction of 10.74 percent puts sentiment and travel demand at the center of the current debate. Truist pointed to brand concentration, competition from artificial intelligence travel tools and investor concerns around online travel agencies, while also highlighting healthy travel performance in Europe and South and Southeast Asia, according to Investing.com.
Second-quarter revenue beats estimates
Booking Holdings reported USD 7.35 billion of revenue in the second quarter of 2026, exceeding the USD 7.19 billion consensus estimate by 2.23 percent. The company also delivered USD 2.54 of earnings per share against a USD 2.43 estimate, a USD 0.11 difference, according to MarketBeat. Revenue increased 8.10 percent from the year-earlier quarter, giving the stock a stronger operating backdrop than the target cut alone suggests.
October earnings date sets next test
Booking Holdings is scheduled to report its next results on October 26, 2026, according to AltIndex. The upcoming release will show whether the company can sustain the second-quarter revenue growth rate while addressing the slower travel outlook and artificial intelligence competition cited in the Truist note.
Stock holds above prior close
At Lang & Schwarz, Booking Holdings was trading at EUR 141.80 on October 6, 2026 at 9:10 a.m. CEST, plus 0.60 percent versus the prior close of EUR 140.95. The further course of trading is shown by the continuously updated real-time quote of Booking Holdings stock.
Booking Holdings market snapshot
- Company: Booking Holdings Inc.
- ISIN: US09857L1089
- Ticker: BKNG
- Primary exchange: NASDAQ
- Price Lang & Schwarz (as of October 6, 2026, 9:10 a.m. CEST): EUR 141.80
- Change versus prior close: plus 0.60 percent
- Prior close Lang & Schwarz (October 5, 2026): EUR 140.95
- Market capitalization: USD 122.7 billion (as of October 5, 2026)
- 52-week range: USD 150.14-225.00 (as of October 5, 2026)
- Sector / Industry: Consumer Cyclical / Travel Services
- Next earnings date: October 26, 2026
