The Trade Desk stock falls as Guggenheim cuts S&P 500 link and trims upside
Published on 09/20/2026 at 21:32 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
The Trade Desk stock (ISIN US88339J1051) is trading near USD 13.92 on Nasdaq as of September 20, 2026, roughly 2.38 percent below the prior close in a period of weaker sentiment toward ad-tech names. According to TradingView on September 20, 2026, Guggenheim raised its price target for The Trade Desk from USD 12 to USD 13 while keeping a Neutral rating, signaling that analysts see limited upside after recent volatility.
Guggenheim adjusts expectations and target
As TradingView reports on September 20, 2026, Guggenheim lifted its 12-month price target for The Trade Desk stock from USD 12 to USD 13, an increase of 8.3 percent, but maintained a Neutral recommendation, highlighting that the valuation already discounts much of the company’s growth story.
A separate brief from BiHaiNews on September 20, 2026, confirms the move from USD 12 to USD 13 and the continued Neutral stance, reinforcing that Guggenheim’s adjustment is incremental rather than a major rerating of the stock.
Recent revenue trends and Audience Unlimited push
In fundamental terms, The Trade Desk is leaning on its Audience Unlimited offering to sustain growth after a modest recent quarter. According to Zacks in its analysis dated September 20, 2026, The Trade Desk reported revenue of USD 715 million in the second quarter of 2026, up 3 percent year over year, indicating a slower but still positive growth trajectory as advertisers adjust budgets.
The same Zacks piece notes that The Trade Desk shares have fallen 47.1 percent over the past six months compared with gains of 10.7 percent for the Zacks Internet Services industry and 14.6 percent for the S&P 500 composite, underscoring how sharply the stock has lagged its sector and the wider market.
From a valuation perspective, The Trade Desk trades at a forward price-to-earnings multiple of 30.31 times versus an industry average of 20.28 times, according to Zacks, which indicates that the stock still commands a significant premium despite the drawdown.
Index removal and sentiment pressure
Sentiment around The Trade Desk stock has also been shaped by index changes. As Schwab Network explains in a week-ahead commentary dated September 20, 2026, The Trade Desk is set to leave the S&P 500 index as of the open on the next trading day, with Bloom Energy, Illumina and Everpure joining the benchmark while Molson Coors, The Trade Desk and Builders FirstSource exit.
Index removal typically triggers mechanical selling by funds that track the departing benchmark, and investors will be watching how demand from active managers balances these flows as The Trade Desk stock adjusts to its new index reality.
Stock price, trading venue and recent performance
On the market side, The Trade Desk is listed on Nasdaq under the ticker TTD, and recent data from portals such as Pluang indicate that the shares trade around USD 13.92, down about 2.38 percent on the latest trading session, with the move reflecting continued caution toward ad-tech platforms and the impact of index-related flows.
Key data on The Trade Desk stock
- Company: The Trade Desk, Inc.
- ISIN: US88339J1051
- Ticker: TTD
- Trading venue: Nasdaq
- Sector / Industry: Internet Services / Advertising Technology
- Index membership: S&P 500 (scheduled for removal as of the next index rebalancing open)
