The RealReal stock heads toward its October 15 store opening

Published on 10/04/2026 at 22:00 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

The RealReal stock heads toward a new Massachusetts store after Q2 GMV reached USD 617 million, up 22 percent year over year. Nine analysts set a USD 17.75 average target.

REAL, US88339P1012, Illustration mit AI erstellt.

The RealReal stock (ISIN US88339P1012) closed at USD 8.90 on Nasdaq on October 2, 2026, while the resale marketplace reported Q2 2026 gross merchandise value of USD 617 million, up 22 percent year over year. The RealReal said on September 16, 2026, that its first Massachusetts store will open on October 15, 2026.

New store adds a physical growth channel

The Chestnut Hill location will give The RealReal a physical presence in the Greater Boston market, combining consignment consultations, authentication services and curated luxury retail. The 1,800-square-foot store is scheduled for The Street Chestnut Hill at 27 Boylston Street.

The company said Q2 2026 trailing-12-month active buyers increased 11 percent and average order value rose 13 percent. Those figures point to a marketplace growing through both customer reach and spending per order, rather than relying on store openings alone.

Q2 growth came with a margin signal

Revenue reached USD 192.57 million in Q2 2026, up 16.6 percent from the prior-year quarter, while adjusted earnings were a loss of USD 0.01 per share against a USD 0.02 consensus loss, according to MarketBeat on September 20, 2026.

The company also reported adjusted EBITDA of USD 13.5 million, equal to a 7 percent margin, in the quarter ended June 30, 2026. The margin expanded 290 basis points year over year, although the reported Q2 take rate fell to 35.9 percent from 37.9 percent.

Consensus target remains far above Nasdaq price

MarketBeat reported a Moderate Buy consensus from nine analysts, including six Buy, two Hold and one Sell rating. The average price target is USD 17.75, with targets ranging from USD 13.00 to USD 20.00; the target lies 99.4 percent above the October 2 price.

That gap gives the store rollout and the next earnings report a clear test: operating growth must translate into durable profitability while the company expands its retail footprint. The RealReal's Q2 revenue guidance for the third quarter was USD 194 million to USD 198 million, representing 12 percent to 14 percent year-over-year growth.

Stock stayed near its yearly low

The RealReal closed at USD 8.90 on October 2, 2026, down USD 0.05, or 0.56 percent, from the prior close. Its Nasdaq 52-week range was USD 8.05 to USD 17.39, placing the stock USD 0.85 above the yearly low.