Swatch Group stock holds near CHF 196.55 after record 2025 sales
Published on 08/17/2026 at 10:48 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Swatch Group stock (CH0012255151) traded at CHF 196.55 on August 14, 2026, with a market cap of CHF 10.22 billion and a 52-week range of CHF 133.10 to CHF 223.10. The latest session also showed a daily range of CHF 194.20 to CHF 196.55 and volume of 54,199 shares.
Sales improved in the first half
The company's half-year update dated August 12, 2026 said sales rose on solid momentum across all price segments and on every continent, while the stronger pace seen in May and June continued in July. It also said the second half should benefit from better production utilization and a significant improvement in profitability.
Historically, Swatch Group reported revenue of CHF 7.89 billion for fiscal 2023, CHF 6.74 billion for fiscal 2024 and CHF 6.28 billion for fiscal 2025, which shows the pressure that the new half-year commentary is trying to reverse.
Profitability is the key test
The same half-year note pointed to a stronger retail mix and more efficient operations, which matters because 2025 diluted EPS fell to CHF 0.06 from CHF 3.73 in 2024 and CHF 16.75 in 2023. That is a steep comparison base for the second half.
The stock has gained 16.82 percent year to date and 42.07 percent over 12 months, so the market is already pricing in some improvement before the full-year numbers arrive.
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Swatch Group investor information
Royal Pop is the product angle
Audemars Piguet and Swatch unveiled Royal Pop, a limited collection of eight pocket-watch models that mixes fine watchmaking with a more playful design language. The launch fits the company's broader strategy of keeping brand momentum visible across multiple price points and labels.
Swatch Group shares at a glance
As of August 14, 2026, Swatch Group stock traded at CHF 196.55, leaving it below the 52-week high of CHF 223.10 and above the low of CHF 133.10. The quote snapshot also showed a previous close of CHF 195.25.
Fact box
Company: Swatch Group AG
ISIN: CH0012255151
Ticker: UHR
Exchange: SIX Swiss Exchange
Price (as of August 14, 2026): CHF 196.55
Market cap: CHF 10.22 billion
Sector / Industry: Consumer Discretionary / Textiles, Apparel and Luxury Goods
Index membership: SMI
