Ströer stock rises 3.17 percent while DAX gains 0.50 percent
Published on 10/09/2026 at 17:11 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSKey points in brief
- Ströer stock was at EUR 36.78 at Lang & Schwarz on October 9, 2026 at 5:05 p.m. CEST, up 3.17 percent versus EUR 35.65.
- The quote was 22.81 percent below the 52-week high of EUR 47.65 and above the low of EUR 28.85.
- Market capitalization was EUR 2.0 billion and the price-to-earnings ratio was 16.70 as of October 9, 2026.
- Ströer's next quarterly statement is scheduled for November 12, 2026.
Ströer stock was trading at EUR 36.78 at Lang & Schwarz on October 9, 2026 at 5:05 p.m. CEST, up 3.17 percent from the EUR 35.65 prior close. The DAX was up 0.50 percent at 25,100.50 at the latest quoted time, putting the advertising company move above the home-market benchmark.
Bid ask and trading volume
The Lang & Schwarz bid was EUR 36.72 and the ask was EUR 36.84 on October 9, 2026. Trading volume on the primary quote was 16,525 shares, compared with an average volume of 86,074 shares, while the wider spread between the session figures and average activity provides the immediate market context.
Ströer is listed on Xetra under ticker SAX. The company operates out-of-home advertising and digital out-of-home media, with its investor-relations materials describing additional Digital and Dialog Media and DaaS and E-Commerce activities.
Stock remains below yearly high
The EUR 36.78 price stood 22.81 percent below the 52-week high of EUR 47.65 and 27.45 percent above the 52-week low of EUR 28.85 on October 9, 2026. The range places the stock closer to its annual low than its annual high despite the 3.17 percent daily increase.
In the first half of 2026, revenue reached EUR 1.04 billion, up 6.00 percent year over year, according to IT Boltwise on September 28, 2026. That periodized figure gives the market a current operating reference alongside the share-price range.
Valuation and analyst targets
Ströer had a market capitalization of EUR 2.0 billion, a price-to-earnings ratio of 16.70 and a trailing dividend yield of 0.05 percent on October 9, 2026. These are market measures, not a forecast, and they sit beside a price still below the annual high.
finanzen.at reported on October 2, 2026 that Goldman Sachs cut its Ströer target from EUR 38.50 to EUR 37.50 and retained a Sell rating. By contrast, InvestmentWeek reported on September 28, 2026 that Berenberg retained a Buy rating and a EUR 52.00 target.
Comparison with peers
Ströer: plus 3.17 percent, P/E 16.70, market capitalization EUR 2.0 billion
JCDecaux (Euronext Paris, EUR): plus 3.01 percent, P/E 16.12, market capitalization EUR 5.2 billion
DAX (Germany): plus 0.50 percent, P/E, market capitalization
Next results date
Ströer's next quarterly statement is scheduled for November 12, 2026, according to Ströer investor relations. The date is the next calendar marker for the stock after the first-half revenue figure and the conflicting analyst targets.
The further course of trading is shown by the continuously updated real-time quote of Ströer stock.
Ströer stock facts
- Company: Ströer SE & Co. KGaA
- ISIN: DE0007493991
- Ticker: SAX
- Primary exchange: Xetra
- Price Lang & Schwarz as of October 9, 2026, 5:05 p.m. CEST: EUR 36.78
- Change versus prior close: plus 3.17 percent
- Prior close Lang & Schwarz October 8, 2026: EUR 35.65
- Market capitalization: EUR 2.0 billion as of October 9, 2026
- 52-week range: EUR 28.85-EUR 47.65 as of October 9, 2026
- Sector / Industry: Communication Services / Advertising Agencies
- Next earnings date: November 12, 2026
Market context: Market report DAX.

