Ströer stock faces a buyback bid and analyst split
Published on 08/21/2026 at 13:09 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Ströer SE & Co. KGaA (DE0007493991) has a buyback program of up to EUR 50 million and a recent share price of EUR 39.56 as of August 20, 2026. The same IR page shows a sharp analyst split: Deutsche Bank, J.P. Morgan, LBBW, Kepler Cheuvreux and Oddo BHF are listed as Buy, while Goldman Sachs is listed as Sell.
Buyback meets valuation
The company says the 2026 repurchase started on March 26, 2026, after it was announced on March 23, 2026. MarketScreener shows the stock at EUR 39.56 on August 20, 2026, with a P/E ratio of 14.3x and an EV/Sales ratio of 1.55x.
That mix matters because the repurchase volume equals a meaningful capital return signal, while the valuation snapshot leaves room for investors to compare the stock against its own growth path. MarketScreener also lists 2026 net sales of EUR 2,168 million, EBITDA of EUR 642.9 million and EBIT of EUR 301.5 million, all for the fiscal 2026 forecast set.
Analysts stay split
The IR analyst table dated August 13, 2026 to August 17, 2026 shows five Buy ratings and four neutral or weaker calls, including Goldman Sachs at Sell. That spread is a concrete reminder that the stock's rerating case still depends on execution rather than consensus alone.
For context, the same page lists fiscal 2025 plan figures of EUR 2,075 million in net sales, EUR 625.9 million in EBITDA, EUR 267.7 million in EBIT and EUR 125.7 million in net income. It also shows a planned dividend of EUR 1.85 for fiscal 2025 and a share buyback program of up to EUR 50 million.
Digital out of home remains core
Ströer's business still centers on out-of-home advertising and digital media, with the IR materials pointing to the share buyback and dividend as part of the capital allocation story. The stock's main product exposure remains urban outdoor advertising, where audience reach and contract renewal discipline matter most.
Price and venue
Ströer shares trade on the Prime Standard segment with the symbol SAX and SDAX membership. As of August 20, 2026, the stock was priced at EUR 39.56 on MarketScreener.
More on Ströer stock
Company: Ströer SE & Co. KGaA
ISIN: DE0007493991
Ticker: SAX
Exchange: Prime Standard
Sector / Industry: Communication Services / Advertising
Index membership: SDAX
Market cap: EUR 2.18 billion as of August 20, 2026
