Ströer adds Utiq ID to ad audiences. Ströer stock sits 12.14 percent below its high

Published on 10/28/2026 at 11:11 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

OSDS audiences now reach three DSPs, with Adform planned for 2027. Ströer stock costs EUR 36.90 on October 28, 2026 versus Xetra close.

Audience expansion and reporting date

On October 26, 2026, OS Data Solutions expanded OSDX audiences with Utiq's deterministic ID.
The audiences are available through three DSPs, while Adform is planned for 2027.
Ströer stock trades at EUR 36.90 at 11:05 a.m. CET at Lang & Schwarz on October 28, 2026, minus 0.05 percent below the Xetra close of October 27, 2026.

Ströer, DE0007493991, Illustration mit AI erstellt.

Ströer (ISIN DE0007493991) is adding Utiq's deterministic ID to OS Data Solutions audiences, while Ströer stock sits 12.14 percent below its EUR 42.00 52-week high. In a Ströer press release dated October 26, 2026, the company said its subsidiary OS Data Solutions had expanded OSDX audiences with Utiq's consent-based identifier.

What changes for audience buying?

The integration adds a persistent signal to OSDS audience segments. Ströer said the combination can consolidate interest-based and socio-demographic signals across multiple visits, giving advertisers more stable segment construction in cookie-less environments.

The commercial rollout already covers three distribution platforms: Active Agent, The Trade Desk and Equativ. Ströer said Adform is planned as a fourth platform from the start of 2027. Utiq currently operates in five European countries and says its infrastructure reaches more than 90 million Consentpasses.

When is the next report?

The next scheduled company event is the third-quarter statement on November 12, 2026. The date appears in the Ströer investor-relations calendar. That report will offer the next company-level test of whether the audience-data expansion is translating into measurable operating progress.

Stock remains below its yearly high

At Lang & Schwarz, Ströer stock was trading at EUR 36.90 on October 28, 2026 at 11:05 a.m. CET, minus 0.05 percent versus the Xetra close of October 27, 2026 at EUR 36.92. The current quote is EUR 5.10 below the 52-week high of EUR 42.00, a 12.14 percent gap.

The further course of trading is shown by the continuously updated real-time quote of Ströer stock.