Strategy stock rises as Bitcoin buying resumes

Published on 09/23/2026 at 11:43 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Strategy stock reached USD 170.64 on September 23, 2026, up 1.27 percent. Q2 revenue rose 6.9 percent to USD 122.37 million, while EPS missed estimates.

Strategy, US5949724083, Illustration mit AI erstellt.

Strategy Inc (US5949724083) traded at USD 170.64 on Nasdaq on September 23, 2026, up 1.27 percent from the previous close. The latest catalyst is the company’s return to Bitcoin purchases, with Strategy adding 950 BTC between September 14 and September 20 for USD 75.7 million.

Bitcoin holdings reach 846,000 BTC

According to OpenPR on September 23, 2026, the purchase lifted Strategy’s holdings to 846,000 BTC at an average acquisition price of USD 75,416 per coin. The company paid USD 63.8 billion for the position in total, making Bitcoin prices the central driver of the stock’s valuation.

CCN reported on September 22, 2026, that the holdings were worth roughly USD 72 billion when Bitcoin traded near USD 85,000, or about USD 8 billion above their acquisition cost. That paper gain contrasts with the second quarter, when falling Bitcoin prices produced an unrealized loss of more than USD 8.2 billion.

Revenue grows while EPS misses

Strategy’s quarter ended June 30, 2026, produced revenue of USD 122.37 million, up 6.9 percent from USD 114.49 million a year earlier. According to MarketBeat on September 22, 2026, adjusted quarterly EPS was a loss of USD 24.45, compared with an analyst consensus loss of USD 2.19. The USD 22.26 shortfall shows how sharply digital-asset accounting effects can outweigh the software business in reported earnings.

The company’s next quarterly results are expected on November 4, 2026, according to Finanzen.ch on September 22, 2026. That date gives the market a clear checkpoint for revenue execution, Bitcoin holdings and the effect of financing activity.

B Riley raises its price target

TipRanks reported on September 22, 2026, that B. Riley raised its Strategy price target from USD 175 to USD 195 and maintained a Buy rating. The USD 20 increase is a quantified bullish change, but the same report described the recent crypto rally as primarily liquidity- and sentiment-driven rather than fundamental.

MarketBeat cited a consensus Moderate Buy rating and an average target of USD 239.88 on September 23, 2026. The spread between that consensus target and the Nasdaq price of USD 170.64 highlights the market’s dependence on Bitcoin assumptions, capital issuance and the premium investors assign to Strategy’s treasury structure.

Strategy stock trades below yearly high

Strategy stock closed at USD 167.33 on Nasdaq on September 22, 2026, after reaching an intraday high of USD 171.15. The 52-week range was USD 81.81 to USD 365.21, while market capitalization stood at USD 64.29 billion as of September 23, 2026.