Starbucks stock holds near $107 after cost cuts
Published on 08/28/2026 at 15:57 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Starbucks Corp. (ISIN US8552441094) stock held near $107 after the latest session, with a market cap of $122.25 billion and a 52-week range of $77.99 to $110.51 as of August 28, 2026.
The move comes as reporting on August 20, 2026 tied Starbucks to 224 job cuts and a broader $2 billion cost push, while the company's July 29, 2026 quarter showed $9.32 billion in revenue, $0.85 in EPS and a 1.4% year-over-year revenue decline.
Cost cuts stay in view
One reported thread matters more than the headline share price: Starbucks is still working through a two-year plan to cut $2 billion in costs, and the latest reports said more than 2,300 corporate positions have been eliminated since 2025. That gives the market a clear frame for judging whether the margin repair is translating into steadier earnings power.
The July 29, 2026 quarter also showed a sharp earnings beat versus the $0.66 consensus, with EPS at $0.85, while revenue came in at $9.32 billion versus $9.17 billion expected. The comparison is useful because it shows a business that is still growing into a difficult cost backdrop rather than just coasting on price increases.
Quarterly numbers matter
For investors, the key contrast is simple: revenue was down 1.4% year over year, but earnings still beat the street by $0.19 per share. Starbucks also guided fiscal 2026 EPS to $2.55-$2.65, which puts the current quarter in the context of a full-year recovery effort.
Market data keeps the stock in striking distance of its 52-week high. The share price traded at $107.85 on August 28, 2026, leaving it less than $3 below the $110.51 high and above the session low of $107.37.
More on Starbucks coffeehouse turnaround
The representative product is the Starbucks coffeehouse format, where beverages, food and mobile ordering remain central to the company's consumer appeal. That format is also where the savings push and operating discipline need to show up in traffic, mix and margin.
Shares near the high
Starbucks stock at $107.85 sits close to the top of its 52-week band, and the current setup leaves the turnaround story tied to execution more than to valuation alone.
Starbucks Corp. fact box
Company: Starbucks Corp.
ISIN: US8552441094
Ticker: SBUX
Exchange: Nasdaq
Price (as of August 28, 2026, 5:48 a.m. ET): $107.85 USD
Market cap: $122.25 billion (as of August 28, 2026)
Sector / Industry: Consumer Discretionary / Restaurants
Index membership: Nasdaq-100
