Starbucks stock enters fiscal 2027 as margins widen, China weighs on sales
Published on 11/06/2026 at 17:44 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSFiscal 2027 tests the recovery
- Starbucks enters fiscal 2027 after five consecutive quarters of positive comparable sales.
- Management expects North America comparable sales to grow while reported revenue declines because of the China transition.
- Margin recovery and international store expansion are central to the next phase of the turnaround.
Starbucks enters fiscal 2027 with stronger comparable sales and wider margins, but the transfer of its China retail operations to a licensed joint venture will weigh on reported revenue. Starbucks reported the fiscal fourth-quarter and full-year results on Thursday, October 29, after the fiscal year ended September 27. The company said its Back to Starbucks plan had delivered a fifth consecutive quarter of positive comparable sales and a third consecutive quarter of margin expansion, according to Starbucks investor relations.
Comparable sales support recovery
Global comparable coffeehouse sales rose 7.2 percent in the quarter. North America increased 7.9 percent and the United States gained 7.7 percent, supported by higher average tickets and more transactions. International comparable sales increased 0.9 percent as a 3.7 percent ticket increase was partly offset by a 2.8 percent decline in comparable transactions.
Quarterly revenue fell 4.5 percent to 9.14 billion US dollars, primarily because Starbucks shifted its China retail operations to a licensed joint venture model. International revenue declined 36.9 percent to 1.31 billion US dollars, while international operating margin widened to 19.7 percent from 10.8 percent a year earlier.
Fiscal 2027 brings mixed signals
Non-GAAP operating margin expanded to 14.0 percent from 9.5 percent in the comparable quarter, and adjusted earnings per share rose 54 percent to 0.80 US dollars. The improvement reflects stronger sales leverage and lower restructuring costs, while the China transition changes the revenue base and makes reported comparisons less direct.
Management expects consolidated revenue to decline approximately 1 percent in fiscal 2027, including approximately 700 million US dollars related to a 53rd week. The outlook calls for North America comparable sales growth of approximately 4.0 percent, a non-GAAP operating margin of 13.5 percent to 14.0 percent and non-GAAP earnings per share of 3.15 to 3.25 US dollars. Starbucks also plans approximately 1,200 net new coffeehouses worldwide.
Quote reflects investor focus
Starbucks stock traded at 94.59 euros on Lang & Schwarz at 17:38 CET on Friday, November 6, 2026, 0.42 percent below the Xetra close of 94.99 euros on Friday, November 6. The real-time quote of Starbucks stock reflects the latest market indication.
Starbucks Corporation
- ISIN: US8552441094
- Exchange symbol: SBUX
- German listing: SRB.DE
- Lang & Schwarz quote: 94.59 euros, Friday, November 6, 2026, 17:38 CET
- Change versus Xetra close: 0.42 percent lower than 94.99 euros on Friday, November 6, 2026
- Sector: Consumer Cyclical
- Industry: Restaurants
The broader US market remains a key reference point for investors through the S&P 500.
More news and analyses on Starbucks stock will focus on whether North American demand and productivity gains can offset the lower reported revenue base in fiscal 2027.
