Sony reports a buyback as Morningstar raises value for Sony Group stock

Published on 10/07/2026 at 09:03 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Sony Group stock costs EUR 21.04 after EUR 21.21 on October 7, 2026, minus 0.80 percent. It repurchased 6,892,400 shares.

Sony Group Corp., JP3435000009, Illustration mit AI erstellt.

Sony Group Corp. (ISIN JP3435000009) was trading at EUR 21.04 at Lang & Schwarz on October 7, 2026 at 9:01 a.m. CEST, down 0.80 percent from the prior close of EUR 21.21. Sony's October 5 share-buyback update and Morningstar's September 28 valuation revision give investors two concrete signals on capital returns and earnings expectations.

Buyback reaches 6.89 million shares

According to StockTitan on October 5, Sony repurchased 6,892,400 common shares between September 1 and September 30, 2026, spending JPY 26,005,851,887. The purchases were made through the Tokyo Stock Exchange under Sony's buyback program.

The program allows purchases of up to 230 million shares and JPY 500 billion through May 10, 2027. Cumulative purchases reached 74,473,700 shares by September 30, equal to 32.38 percent of the authorized share count, leaving the company with substantial room under the stated ceiling.

Profit guidance supports valuation

Sony's investor-relations page lists the October 5 notice among its IR releases and identifies first-quarter fiscal 2026 earnings materials, including financial statements and management commentary. The latest reported operating figures cited by Morningstar on September 28 show first-quarter operating profit of JPY 476.5 billion, up 40 percent from the prior-year quarter.

Morningstar also reported that Sony lifted its full-year operating profit guidance by 8 percent to JPY 1.72 trillion. That combination matters because the buyback is a capital-allocation measure, while the higher guidance reflects the operating picture that supports it.

Fair value stands at JPY 5,400

Morningstar raised its fair value estimate for Sony to JPY 5,400 per share, an 8 percent increase dated September 28, 2026. The research cited tariff refunds, yen weakness and improved image-sensor product mix as factors behind the stronger earnings view.

The Tokyo listing provides a separate market reference: Sony Group traded at JPY 3,743 on October 7, 2026, against a previous close of JPY 3,768. Its 52-week range was JPY 3,043 to JPY 4,776, while market capitalization stood at JPY 22.0 trillion. The euro quote remains the relevant reference for German investors.

Stock trades below prior close

Sony Group stock was trading at EUR 21.04 at Lang & Schwarz on October 7, 2026 at 9:01 a.m. CEST, minus 0.80 percent versus the prior close of EUR 21.21 on October 6, 2026. The further course of trading is shown by the continuously updated real-time quote of Sony Group stock.