Sonic Automotive stock reports 8 percent Q2 revenue growth

Published on 10/05/2026 at 13:53 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Sonic Automotive stock delivered USD 3.9 billion in Q2 revenue and adjusted EPS of USD 1.82. Analysts hold a USD 98.88 consensus target, while the next report is set for October 22.

SAH, US83545G1022, Illustration mit AI erstellt.

Sonic Automotive, Inc. stock (ISIN US83545G1022) was last at USD 62.83 on the NYSE on October 2, 2026 at 4:00 p.m. ET, down 1.46 percent from the previous close. The company had already delivered record second quarter revenue of USD 3.9 billion, up 8 percent year over year, making its operating performance the main story for SAH stock.

Record revenue meets pressure on margins

According to Yahoo Finance on September 24, 2026, Sonic Automotive reported Q2 GAAP earnings per diluted share of USD 1.79 and adjusted EPS of USD 1.82. The call also cited all-time record quarterly gross profit of USD 616.2 million, up 2 percent from the prior-year period.

The earnings mix was uneven. New vehicle gross profit per unit reached USD 3,024 in Q2, down 11 percent year over year, while the company raised its full-year new vehicle gross profit guidance to USD 2,850-3,000 per unit. That combination gives investors a clear dividing line: total revenue is expanding, but vehicle-level profitability is facing affordability and tariff pressure.

EchoPark and powersports add growth

EchoPark generated Q2 revenue of USD 582.9 million and adjusted EBITDA of USD 13.9 million, while its unit sales volume increased 17 percent year over year, according to Sonic Automotive. Powersports revenue rose 53 percent to USD 73.5 million, and segment gross profit increased 57 percent to USD 19.7 million.

The company also approved a quarterly dividend of USD 0.41 per share, payable October 15, 2026 to shareholders of record on September 15, 2026, according to Yahoo Finance.

Analyst target stays above the stock

MarketBeat reported on September 25, 2026 that four analysts rated Sonic Automotive Buy, four rated it Hold and two rated it Sell. The resulting consensus was Hold with an average price target of USD 98.88, placing the target USD 36.05 above the October 2 price, or 57.4 percent above it.

That target spread matters because the stock's 52-week range is USD 54.11-113.67. With a market capitalization of USD 2.1 billion and trading volume of 215,641 shares on October 2, the valuation debate now turns on whether EchoPark and powersports growth can offset pressure on new vehicle margins.

Next results arrive October 22

Sonic Automotive is scheduled to report its next quarterly results on October 22, 2026. Until then, the October 2 price of USD 62.83, the Q2 earnings comparison and the raised new vehicle gross profit guidance define the key stock markers.