Shufersal launches 100 percent gift card deal. Shufersal stock yields 7.87 percent

Published on 10/15/2026 at 09:50 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

First-half profit fell 13.80 percent to ILS 299 million on September 24, 2026. Shufersal stock has a 7.87 percent dividend yield.

Retail partnership and results

A hospitality partnership lets customers redeem Tav HaZahav at 100 percent of face value on October 4, 2026.
First-half net profit fell 13.80 percent to ILS 299 million on September 24, 2026.
Shufersal's next earnings date is November 30, 2026.

Shufersal, IL0007770378, Illustration mit AI erstellt.

Shufersal (IL0007770378) launched a payment partnership on October 4, 2026, allowing Tav HaZahav customers to redeem the gift card at 100 percent of face value at Fattal Hotels, according to WireIsrael. The deal adds a hospitality use case to the retailer's gift-card business while recent financial figures point to weaker first-half performance.

Three events shape the picture

On August 27, 2026, Shufersal's second-quarter revenue reached ILS 3.41 billion and net profit was ILS 125 million, according to Investing.com. On September 24, 2026, Calcalist reported that Migdal sold ILS 125 million of Shufersal shares and reduced its holding below 5 percent. On October 4, 2026, the Tav HaZahav partnership offered full-value redemption at dozens of hotels, according to WireIsrael.

What does the partnership add?

The immediate strategic point is reach rather than a disclosed revenue forecast. WireIsrael said the card can be used across Fattal properties in destinations including Tel Aviv, Jerusalem, Haifa and Eilat, with the voucher retaining 100 percent of its value. That creates a broader redemption network for an existing Shufersal customer benefit, but the announcement did not quantify expected sales or profit.

Results put pressure on margins

The half-year figures provide the harder financial counterweight. Calcalist reported that revenue fell 2.00 percent to ILS 7.10 billion and net profit declined 13.80 percent to ILS 299 million. Same-store sales decreased 2.70 percent, while operating profitability fell to 6.30 percent from 6.90 percent in the comparable period. The gross margin was 30.00 percent, versus 29.90 percent previously.

Next reporting date

The next earnings date is listed as November 30, 2026, by Forecaster. Investors will have that date as the next scheduled checkpoint for the effect of lower sales, weaker profit and the company's wider customer-payment strategy.

Market reference

Shufersal is listed on the Tel Aviv Stock Exchange under ticker SAE.TA. The latest structured market figures show market capitalization of ILS 9.6 billion and a 52-week range of ILA 3,492.00 to ILA 5,080.00 as of October 15, 2026. Investing.com lists a dividend yield of 7.87 percent.