ServiceNow stock heads toward October 28 results as UBS lifts target
Published on 10/06/2026 at 17:52 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
ServiceNow stock (ISIN US81762P1021) was trading at USD 138.03 on the NYSE at 11:52 a.m. ET on October 6, 2026, up 1.43 percent. The next test arrives on October 28, when ServiceNow is scheduled to report fiscal third-quarter results, according to Yahoo Finance.
UBS lifts its target
Investing.com reported on October 6 that UBS raised its ServiceNow price target from USD 110 to USD 150 and kept a Neutral rating. The new target lies 8.7 percent above the October 6 trading price, making the analyst action a measured signal rather than a broad valuation reset.
UBS also lifted its third-quarter contracted remaining performance obligations and subscription revenue growth estimates by 50 basis points. Its analysts described demand as stable with improvement ahead of the October 28 report and expected a normal guidance beat.
Q2 growth sets the test
ServiceNow entered the reporting window with fiscal Q2 2026 total revenue of USD 3.987 billion, up 24 percent from the prior year, according to TickerScout. Subscription revenue reached USD 3.877 billion, an increase of 24.5 percent, while current remaining performance obligations rose 21 percent to USD 13.20 billion.
The same Q2 update listed GAAP net income of USD 298 million, or USD 0.29 per diluted share, alongside non-GAAP net income of USD 930 million, or USD 0.90 per diluted share. ServiceNow raised fiscal 2026 subscription revenue guidance to USD 15.760 billion to USD 15.780 billion and set third-quarter subscription revenue guidance at USD 3.975 billion to USD 3.980 billion.
Consensus remains above the quote
The analyst picture is positive but uneven. MarketBeat lists a Moderate Buy consensus and a USD 147.00 target, while 24/7 Wall St. cites 49 analysts and an average target of USD 144.99. That average stands 5.0 percent above the October 6 price, leaving the upcoming report to determine whether growth can support the higher valuation.
The counter-factor is profitability. ServiceNow's Q2 operating profit was USD 162 million, compared with USD 503 million in Q1 2026, while acquisitions and related costs remain part of the earnings debate.
Stock trades above its yearly low
ServiceNow was last at USD 138.03 on the NYSE on October 6, 2026, with a session range of USD 137.33 to USD 140.58 and a market capitalization of USD 142.7 billion. The 52-week range was USD 81.24 to USD 192.97, and trading volume stood at 3,481,333 shares.
ServiceNow stock key facts
- Company: ServiceNow, Inc.
- ISIN: US81762P1021
- Ticker: NOW
- Trading venue: NYSE
- Price (as of October 6, 2026, 11:52 a.m. ET): USD 138.03
- Market capitalization: USD 142.7 billion (as of October 6, 2026)
- 52-week range: USD 81.24-192.97 (as of October 6, 2026)
- Sector / Industry: Technology / Software - Application
Upcoming dates for ServiceNow stock
- October 28, 2026: Fiscal Q3 2026 earnings announcement
