SCOR stock rises as a director buy and Q2 numbers land
Published on 08/24/2026 at 22:37 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
comScore stock (FR0010411983) opened at $5.07 on August 24, 2026, and the company's market value stood at $76.98 million as the session began. The latest filing-driven catalyst was a director purchase of 7,000 shares at $5.29 each on August 20, 2026.
Insider buying sets the tone
A director bought 7,000 shares for $37,030, a transaction that left direct ownership at 7,000 shares and put fresh attention on the small-cap name. The move came alongside a 52-week range of $4.89 to $10.18, which frames the stock's current price zone.
MarketBeat's coverage also pointed to a consensus Hold rating, while one analyst still had a Buy and one had a Sell on the file. That mix matters because the stock trades with a narrow capital base and a 50-day average of $7.03, well above the opening price on August 24, 2026.
Second-quarter numbers matter
The most recent quarterly figures show why the stock is still drawing attention: comScore reported revenue of $88.8 million in the second quarter of 2026, up 7% from a year earlier, and adjusted EBITDA of $7.0 million versus $5.1 million a year earlier. The company also posted diluted EPS of $0.00, compared with a loss per share in the prior-year quarter.
That combination of higher revenue and better operating profit gives the director buy more context than a simple insider headline. For investors, the comparison is concrete: revenue rose 7% year over year, while adjusted EBITDA improved by $1.9 million.
What the business sells
comScore's measurement products include Digital Analytix, Media Metrix, Advertising Analytics and Video Metrix. Those tools are built around audience measurement across digital, television and streaming media, which is the core of the company's revenue model.
The appeal is straightforward: a small software-and-data business with a fresh insider purchase, a Q2 revenue increase and a share price still close to the lower end of its 52-week band.
Price level to watch
As of August 24, 2026, comScore stock was priced at $5.07, with a market cap of $76.98 million. The opening level sat below the 50-day average of $7.03 and the 200-day average of $7.19.
Company
Company: comScore, Inc.
ISIN: FR0010411983
Ticker: SCOR
Exchange: NASDAQ
Price (as of August 24, 2026, 4:00 p.m. ET): $5.07 USD
Market cap: $76.98 million (as of August 24, 2026)
Sector / Industry: Communication Services / Advertising
Index membership: Russell 2000
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