Salesforce stock: Bank of America raises target to USD 285 for Salesforce stock
Published on 10/20/2026 at 16:44 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSAnalyst target and AI strategy
- Bank of America raised its Salesforce target to USD 285 from USD 160 on October 12, 2026.
- The firm counted 36 Buy or Strong Buy ratings among 51 Salesforce analysts.
- Salesforce stock costs EUR 213.55 at Lang & Schwarz on October 20, 2026 at 4:34 p.m. CEST.
- Fiscal 2028 subscription and support revenue growth estimates rose to 10.40 percent.
Bank of America raised its Salesforce price target to USD 285 from USD 160 on October 12, 2026, while upgrading the stock from Underperform to Buy, CNBC reported. Salesforce was trading at EUR 213.55 at Lang & Schwarz on October 20, 2026 at 4:34 p.m. CEST.
Bank of America resets its view
The change was unusually broad: Tal Liani moved from Underperform to Buy and lifted the target by USD 125. The new target was described as 24.00 percent above the level where the shares had last closed on October 12, 2026. Bank of America argued that large enterprises are unlikely to replace software platforms holding core data, workflows and compliance systems, according to CNBC.
AI growth carries a clear test
The bullish case depends on AI adding usage rather than replacing Salesforce applications. Bank of America raised its subscription and support revenue growth estimates to 10.40 percent for fiscal 2028 and 10.50 percent for fiscal 2029, from 9.90 percent and 10.20 percent, respectively, Yahoo Finance reported. The estimates put the debate on monetization, not merely on the launch of AI features.
Analyst breadth and valuation
CNBC cited 51 analysts covering Salesforce, including 36 with Buy or Strong Buy ratings on October 12, 2026. The same report said the stock was down 14.00 percent in 2026 at that point, leaving the upgrade against a still cautious performance backdrop. A separate Yahoo Finance report said the USD 285 target used a valuation of 16 times expected 2027 free cash flow, up from 9 times previously, while warning that AI-related revenue remained small.
Price and trading position
The latest euro quotation places Salesforce below its 52-week high of USD 296.05 and above its 52-week low of USD 146.32. Those home-market levels are not directly netted against the euro quotation. The primary listing is on the NYSE under ticker CRM, and the market capitalization was USD 198.1 billion as of the October 20, 2026 quote.
What comes next for Salesforce
The October 12, 2026 upgrade is now the clearest external test of Salesforce's AI strategy. Investors will be watching whether the higher growth estimates translate into stronger subscription demand and whether Agentforce improves customer spending rather than only broadening the product message.
Salesforce keeps the focus on execution
Bank of America's USD 285 target gives the stock a fresh valuation reference, but its supporting case rests on 10.40 percent and 10.50 percent subscription and support growth estimates for fiscal 2028 and fiscal 2029. The market's next judgment will depend on measurable AI adoption and recurring revenue expansion.
The further course of trading is shown by the continuously updated real-time quote of Salesforce stock.
Salesforce at a glance
- Company: Salesforce, Inc.
- ISIN: US79466L3024
- Ticker: CRM
- Primary exchange: NYSE
- Price Lang & Schwarz (as of October 20, 2026, 4:34 p.m. CEST): EUR 213.55
- Market capitalization: USD 198.1 billion (as of October 20, 2026)
- 52-week range: USD 146.32-296.05 (as of October 20, 2026)
Market context: Market report S&P 500.
