Salesforce moves to buy Braze for USD 5.66 billion while Salesforce stock trades at EUR 214.80

Published on 10/21/2026 at 11:57 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Braze shareholders will receive USD 47.50 per share in cash under the agreement. Salesforce stock costs EUR 214.80 on October 21, 2026 during trading.

Acquisition and earnings context

Salesforce agreed to acquire Braze for USD 5.66 billion on October 20, 2026.
Fiscal second-quarter revenue reached USD 11.35 billion on July 31, 2026.
Salesforce stock traded at EUR 214.80 at 11:50 a.m. CEST on October 21, 2026.

Architekturaufnahme des San-Francisco-Skylines bei Sonnenuntergang mit markant geschwungenem Hochhaus — Salesforce US79466L3024 mit generischem San Francisco Wolkenkratzer im goldenen Abendlicht über der Bucht fotografiert, Illustration mit AI erstellt.

Salesforce (US79466L3024) moved to buy Braze for USD 5.66 billion while Salesforce stock traded at EUR 214.80 on October 21, 2026. In its release dated October 20, 2026, Salesforce said Braze shareholders would receive USD 47.50 in cash per share.

Marketing Cloud gets a new layer

The proposed transaction would add Braze's real-time customer engagement and AI decisioning capabilities to Salesforce Marketing Cloud, Customer 360 and Data 360. The official announcement said the deal is expected to close in fiscal year 2028, subject to shareholder and regulatory approvals, and that Salesforce does not anticipate a change to its fiscal 2027 guidance.

Braze serves 2,770 customers, according to the company release. That gives the acquisition a concrete operating footprint beyond the USD 5.66 billion enterprise value, although integration and approval risks remain part of the transaction's forward-looking case.

What does the deal add?

Braze is designed to respond to customer behavior across mobile apps, websites, email, SMS and WhatsApp. Salesforce said the combination should strengthen cross-channel personalization and connect live customer signals with its broader customer data and agent products.

Recent results set the base

Salesforce reported USD 11.35 billion in revenue for fiscal second quarter 2027 ended July 31, 2026, alongside USD 3.526 billion in consolidated net income and diluted earnings per share of USD 4.29. The figures are supplied by the standardized financial statements, while MarketBeat reported the same quarter's revenue at USD 11.35 billion and described year-over-year growth of 10.8 percent.

Stock trades in the current session

The acquisition gives Salesforce's latest market price a strategic backdrop, but the transaction remains subject to approval conditions. At Lang & Schwarz, the stock was trading at EUR 214.80 on October 21, 2026 at 11:50 a.m. CEST.

The further course of trading is shown by the continuously updated real-time quote of Salesforce stock.