Ross Stores stock gets bullish UBS call with $315 target

Published on 10/30/2026 at 12:30 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Ross Stores stock drew a bullish UBS upgrade on October 26. The bank sees room for stronger sales as CEO James Conroy works to narrow the gap with TJ Maxx.

UBS Sees Room For Growth

UBS upgraded Ross Stores to Buy after identifying stronger same-store sales momentum.
The bank expects the retailer to narrow its productivity gap with TJ Maxx through merchandising, store operations and marketing.
Ross Stores is preparing for continued growth under CEO James Conroy, who joined the company in February 2025.

Ross Stores, US7782961038, Illustration mit AI erstellt.

UBS upgraded Ross Stores from Neutral to Buy on Monday, October 26, and lifted its price target from 239 US dollars to 315 US dollars. CNBC reported that the bank sees improving productivity under CEO James Conroy as a potential driver of further growth.

Ross Stores stock traded at 210.93 euros on Lang & Schwarz at 12:16 p.m. CET on Friday, October 30.

UBS Raises Its Growth View

Analyst Jay Sole said the central question is whether Ross Stores can sustain its recent same-store sales momentum beyond the current year. UBS believes the answer is yes and expects the retailer to generate revenue growth at a compound annual rate of roughly 8.5% over the next two years.

That forecast is roughly 260 basis points above the Street consensus cited by CNBC. UBS also expects stronger sales to support upward earnings revisions. The bank sees Ross Stores' fiscal 2027 same-store sales growth benefiting if the company closes more of its productivity gap with TJ Maxx.

Productivity Gap Offers A Catalyst

Ross Stores and TJ Maxx had broadly similar store productivity in 2017, according to UBS. By the end of 2025, Ross Stores' productivity had risen 24%, while TJ Maxx had achieved a 44% increase, leaving Ross Stores with a wider gap than investors may have recognized.

UBS identified three levers for narrowing that difference: stronger merchandising, better in-store execution and increased marketing. Conroy joined Ross Stores in February 2025, placing the new strategy under a management team with a clear opportunity to improve store economics.

Analyst Support And Investor Watchpoints

UBS's view is more constructive than the existing analyst mix. CNBC reported that 14 of 21 analysts covering Ross Stores had a Buy or Strong Buy rating, while seven had a Hold rating, based on LSEG data. The target increase therefore adds a bullish voice to a market that already includes substantial positive coverage.

The main investment question is execution. Stronger merchandising and store operations could lift comparable sales and spread fixed costs across a larger revenue base, but the strategy also requires continued investment in marketing and retail operations. Investors will likely focus on whether the recent sales momentum persists and whether productivity improves relative to TJ Maxx.