Rollins stock falls 1.34 percent as analysts cut targets

Published on 10/04/2026 at 16:52 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Rollins stock traded at USD 30.16 on October 2, 2026, while second-quarter revenue reached USD 1.08 billion. Analysts set a USD 45.94 average target.

Schwarzweiß-Dokumentarfoto eines Kammerjägers beim Besprühen einer Fußleiste — Schwarzweiß-Reportage eines Schädlingsbekämpfers beim Sprühen, illustriert Rollins Inc. mit ISIN US7757111049 im Servicegeschäft dokumentarisch, Illustration mit AI erstellt.

Rollins stock (ISIN US7757111049) fell 1.34 percent to USD 30.16 on the NYSE on October 2, 2026, only USD 0.46 above its 52-week low of USD 29.70. The latest analyst actions added pressure after Wells Fargo cut its price target from USD 32.00 to USD 27.00 on September 29, 2026, while maintaining an Underweight rating, according to Investing.com.

Residential demand sets the tone

Rollins reported second-quarter 2026 revenue of USD 1.08 billion, up 7.9 percent from the prior-year quarter, but adjusted earnings per share came in at USD 0.32 versus a USD 0.34 consensus estimate, according to MarketBeat. The revenue increase therefore did not prevent an earnings miss, making residential lead generation the key operating issue for the next report.

Management kept full-year 2026 organic growth guidance at least 6 percent and incremental margin guidance at least 10 percent, with the improvement weighted toward the fourth quarter, according to the company earnings transcript dated July 23, 2026. Rollins serves residential and commercial customers through pest, termite and wildlife management brands in 71 countries, while its investor-relations page reports 2.8 million customers and more than 850 company-owned and franchised locations as of December 31, 2025.

Analyst targets remain divided

MarketBeat shows a Hold consensus from 19 analysts, with 11 Hold ratings, 5 Buy ratings and 3 Sell ratings. The average 12-month target is USD 45.94, compared with a high of USD 67.00 and a low of USD 27.00, leaving a spread of USD 40.00 between the published extremes.

The September 29 revisions show why the consensus carries a cautious label: Morgan Stanley lowered its target from USD 60.00 to USD 45.00 while retaining Overweight, and BNP Paribas Exane cut its target from USD 44.00 to USD 35.00 while maintaining Neutral, according to MarketBeat. Wells Fargo's USD 27.00 target is USD 3.16 below the October 2 close, placing the downside case below the recent market price.

Rollins stock stays near its yearly low

Rollins stock stood at USD 30.16 at the October 2, 2026 NYSE close, with a session range of USD 30.05 to USD 30.78 and volume of 557,693 shares. Market capitalization was USD 14.5 billion on that date, while the 52-week range extended from USD 29.70 to USD 66.14.