Reply stock moves after Sadif rating upgrade and trades near EUR 112
Published on 09/11/2026 at 12:40 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Reply stock (ISIN IT0005282865) is trading in the low-triple-digit euro range on Borsa Italiana, with an intraday level of EUR 112.10 as of September 10, 2026, reflecting a 0.88 percent decline from the prior close and an 8.79 percent drop year-to-date according to a recent market overview from Ad-hoc-news.
Sadif rating upgrade supports valuation
As MarketScreener reported on September 10, 2026, Sadif Investment Analytics recently upgraded Reply stock from a Sell stance to a Hold rating, a move that underscores a more neutral view on the shares after the previous negative stance.
According to MarketScreener on September 10, 2026, the stock last traded at EUR 112.10 on Borsa Italiana, down 0.88 percent on the day, while the most recent closing price stood at EUR 113.10, highlighting that the downgrade reversal by Sadif comes with the shares below their latest close.
For investors, the change from a Sell to a Hold rating by Sadif marks a quantified shift in sentiment and suggests that downside risk is viewed as more limited at current price levels relative to previous research assessments from the same house, even though the shares still trade below the average analyst target.
Market data and analyst targets provide context
The same overview from Ad-hoc-news notes that Reply stock has fallen 8.79 percent since the start of 2026 as of September 10, 2026, while still trading in a triple-digit euro band around EUR 112, which places the shares below their recent high but clearly above any distress levels.
Per a capitalisation ranking of Piazza Affari cited by Il Sole 24 Ore dated September 10, 2026, Reply appears among large-cap Italian stocks with a market capitalization of approximately EUR 5,524 million, underlining the company’s position as a multibillion-euro technology and consulting group on the Milan market.
According to Barrons on September 11, 2026, the average price target from 12 analyst ratings for Reply stock stands at EUR 151.67, which is roughly EUR 39.57 above the EUR 112.10 level quoted on September 10, 2026 and implies upside potential of around 35.3 percent compared with the most recent intraday price.
This distance between the current market level around EUR 112 and the consensus target in the mid-150-euro range illustrates a clear quantified gap and signals that, on average, covering analysts expect earnings and cash flows to support a higher valuation than the one implied by the recent trading band.
Stock trades near recent closing level
On Borsa Italiana, Reply stock last closed at EUR 113.10 on September 10, 2026, with an intraday quote of EUR 112.10 during the session, showing a modest daily decline of 0.88 percent in a generally firm Milan market as reported in the same-day overview from Ad-hoc-news.
Reply stock key data
- Company: Reply S.p.A.
- ISIN: IT0005282865
- Ticker: REY
- Trading venue: Borsa Italiana
- Price (as of September 10, 2026): 112.10 EUR
- Market capitalization: 5,524,000,000 EUR (as of September 10, 2026)
- Sector / Industry: IT services and consulting
- Index membership: FTSE MIB
