Puma welcomes ANTA as largest shareholder. Puma stock gains 2.59 percent

Published on 10/15/2026 at 11:00 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

ANTA took a 29.06 percent Puma stake on October 7, 2026. Puma stock costs EUR 24.16 on October 15, 2026 versus EUR 23.55.

Ownership changes shape the test

ANTA became Puma's largest shareholder through a 29.06 percent stake on October 7, 2026.
Jefferies cut its target from EUR 27.50 to EUR 23.50 on October 6, 2026.
Puma stock traded at EUR 24.16 at 10:48 a.m. CEST at Lang & Schwarz on October 15, 2026, 2.59 percent above the Xetra close of October 14, 2026.

Flatlay-Aufnahme mit Aktienzertifikat, ISIN-Karte und Sportutensilien — PUMA SE (ISIN DE0006969603) zeigt Flatlay mit Aktienzertifikat, ISIN-Karte und unmarkierten Sportartikeln, Illustration mit AI erstellt.

Puma (ISIN DE0006969603) stock was trading at EUR 24.16 at Lang & Schwarz on October 15, 2026, at 10:48 a.m. CEST, up 2.59 percent versus the Xetra close of October 14, 2026 at EUR 23.55. PUMA welcomed ANTA Sports as its largest shareholder in a company update dated October 7, 2026.

ANTA changes the ownership picture

Aktiencheck reported that ANTA completed the purchase of a 29.06 percent Puma stake for EUR 1,505.5 million in cash. The transaction made ANTA the sportswear group's largest shareholder, while the report said Puma would remain independently managed.

The ownership change does not yet provide an operating result. Puma's next test is whether wholesale partners return gradually enough to improve the sales trend during the second half of 2026.

What will October 30 test?

The next quarterly statement is scheduled for October 30, 2026, according to PUMA's investor-relations calendar. 4investors cited mwb research as forecasting third-quarter revenue of EUR 1,760.0 million, down 6.00 percent from the prior-year period, with a projected gross margin of 49.00 percent.

Three dates frame the reset

The recent chronology is clear: Puma reported second-quarter 2026 currency-adjusted sales of EUR 1,690.6 million, down 9.40 percent year over year, on July 30, 2026, according to 4investors. Jefferies cut its price target from EUR 27.50 to EUR 23.50 on October 6, 2026, while keeping a Hold rating, as Aktiencheck reported. ANTA's 29.06 percent stake followed on October 7, 2026.

PUMA's investor-relations calendar lists October 30, 2026 as the next reporting date. The company also said its second-half 2026 sales should improve gradually, giving the third-quarter release a concrete operational benchmark.

Stock trades above the prior close

Puma's current euro quote points to a 2.59 percent gain against the Xetra close of October 14, 2026. The reference price remains below the EUR 30.31 52-week high and above the EUR 15.30 low shown in the October 15, 2026 market snapshot.

The further course of trading is shown by the continuously updated real-time quote of Puma stock.