Puma stock holds near EUR 22 as RBC keeps Sector Perform
Published on 09/22/2026 at 12:30 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Puma SE (ISIN DE0006969603) traded at EUR 22.50 on Tradegate at 11:01 a.m. on September 22, 2026, up 0.85 percent from the previous close of EUR 22.31. The immediate market reference is a cautious analyst view rather than a fresh earnings surprise.
RBC keeps a cautious target
finanzen.ch reported on September 22, 2026, that RBC Capital Markets maintained a Sector Perform rating and a EUR 23 price target for Puma. Against the EUR 22.45 reference price cited in the analysis, the target represented a 2.45 percent gap.
The report also identified the core challenge for the sportswear group: Puma and Nike were still working to create their own turnarounds, while Adidas remained RBC's preferred name because of stronger revenue and margin dynamics. That comparison puts the EUR 23 target into context: the analyst view allows only a limited numerical distance from the cited share price.
First-half revenue falls 7.9 percent
Puma's first-half 2026 revenue fell 7.9 percent year over year to EUR 3.554 billion, according to a September 22, 2026 report by Sina Finance. On a constant-currency basis, the decline was narrower at 5.2 percent, showing that currency effects accounted for 2.7 percentage points of the reported change.
The same report said the first-half 2026 net loss narrowed from EUR 247 million in the comparable period to EUR 46.3 million. The loss reduction of EUR 200.7 million is a material improvement, but it remains a loss and therefore does not yet establish a return to profitability.
Shares stay close to EUR 23
Puma's stock was also quoted at EUR 22.50 on Tradegate on September 22, 2026, compared with EUR 22.31 at the previous close. MarketScreener reported the same-day RBC view as Neutral with an unchanged EUR 23 target, leaving the target EUR 0.50 above the quoted market price.
The next reporting date shown in the MarketScreener company calendar is October 29, 2026, for third-quarter 2026 results. The date gives investors a concrete checkpoint after a first half in which revenue declined 7.9 percent but the net loss narrowed by EUR 200.7 million.
Price remains below the target
On September 22, 2026, Puma traded at EUR 22.50 on Tradegate at 11:01 a.m., up 0.85 percent from EUR 22.31 at the previous close. RBC's unchanged EUR 23 target stood EUR 0.50 above that quote.
Puma stock at a glance
- Company: Puma SE
- ISIN: DE0006969603
- WKN: 696960
- Ticker: PUM
- Trading venue: Xetra
- Price as of September 22, 2026, 11:01 a.m.: EUR 22.50 on Tradegate
- Sector / Industry: Consumer discretionary / apparel, accessories and footwear
- Index membership: MDAX
