Puma stock holds near a 52-week high as analysts reset expectations
Published on 08/26/2026 at 13:30 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Puma stock (DE0006969603) traded at EUR 25.08 on August 26, 2026, after a 1-day move of +0.32%, with a 52-week range of EUR 15.30 to EUR 30.31 and a YTD gain of 12.47%.
Recent market data also show a market cap of EUR 6.99 billion, while the latest visible quarterly snapshot shows Q2 FY26 revenue of $1.69 billion and a loss of $72.8 million, versus an estimate of $0.51 per share and an actual result of $0.42 per share.
Order trends matter
A fresh research note published on August 26, 2026 said Nike and Puma order trends remain part of the pressure on a major supplier, with the second half of 2026 expected to be better than the first half. The same note said overall sales volume for the second half should be flat year over year, after an estimated 5% decline in the first half.
That makes the next reporting update more important than the day-to-day tape. For Puma, the market is already weighing a share price that sits 6.64% below the 52-week high against a business that still shows a 12.47% YTD gain.
What the numbers say
The most recent visible fundamentals show a mixed setup: Q2 FY26 revenue of $1.69 billion, a net loss of $72.8 million, and a profit margin of -4.31%. Those figures sit alongside a trailing revenue base of $6.99 billion and a trailing net income loss of $455.1 million.
On the balance sheet and cash side, the same snapshot shows total cash of $372.5 million, levered free cash flow of $269.91 million, and total debt to equity of 145.37%. The contrast is clear: revenue remains large, but profitability and leverage still shape the story.
Supplier pressure
The latest research angle also matters because it connects Puma to the wider sportswear supply chain. A supplier-focused note said lower Puma order declines should help ease the first-half drag, while Adidas and Uniqlo remain growth supports for the same company.
That comparison gives investors a useful read-through: Puma is still part of the demand mix that analysts use to judge fabric and footwear suppliers, not just a standalone brand story.
Puma footwear and apparel
Puma sells sportswear, footwear, and accessories across Europe, North America, Latin America, Greater China, and other regions, with football, running, motorsport, golf, and basketball among its core categories. The company also licenses products such as glasses, safety shoes, workwear, and gaming accessories.
Trading level
As of August 26, 2026, Puma stock traded at EUR 25.08 on Xetra. The same quote page showed a day range of EUR 24.95 to EUR 25.26 and volume of 39,258 shares.
Company details
Company: PUMA SE
ISIN: DE0006969603
Ticker: PUM.DE
Exchange: Xetra
Price (as of August 26, 2026, 10:30 a.m. ET): EUR 25.08
Sector / Industry: Consumer Cyclical / Footwear & Accessories
Index membership: DAX
