Puma stock holds near €25.71 after a Q2 revenue drop

Puma stock is trading at €25.71 after a 1.19% move in Xetra trading, while Q2 revenue came in at €1.69 billion and the net loss narrowed to €72.8 million.

Puma SE (DE0006969603) stock traded at €25.71 on Xetra at 12:41 p.m. CEDT on August 28, 2026, down €0.31, or 1.19%, from the previous close. The move leaves the shares inside a 52-week range of €15.30 to €30.31 and puts the market value at €3.82 billion.

Goldman Sachs kept a Buy rating with a €33.00 target, according to TipRanks, while the latest quarterly figures point to a mixed setup: revenue for the quarter ending June 30 was €1.69 billion and the GAAP net loss was €72.8 million, versus €1.94 billion and a €247 million loss a year earlier.

Trading range stays wide

The stock opened at €26.25 and traded between €25.44 and €26.29 in the session, with volume at 68.15K shares, or 10.68% of the 65-day average. YTD performance stood at 15.29%, and the 12-month gain was 19.64%.

That combination matters because the quarter showed a 12.9% revenue decline year over year, even as the net loss narrowed by €174.2 million. The market is now weighing the gap between a lighter loss and weaker sales momentum.

Peers set the backdrop

adidas AG was up 0.13% in the same market snapshot, while Christian Dior SE was down 0.89%. Puma's own EPS (TTM) was -€3.01, and the quoted market value remained well below adidas' €27.34 billion market cap.

For investors, the comparison is simple: Puma is still trading far below its €30.31 52-week high, but it also sits far above the €15.30 low from the same range.

Product line stays central

Puma's core business still centers on footwear, apparel and accessories under the Puma, Cobra Golf and stichd brands. Those categories remain the company’s main retail face while the quarter-to-quarter debate centers on margin repair and sales recovery.

Price and valuation

At €25.71, the stock was priced below the 52-week high and above the midrange of its yearly band at 12:41 p.m. CEDT on August 28, 2026. Market value was €3.82 billion at that time.

Fact box

Company: Puma SE

ISIN: DE0006969603

Ticker: PUM

Exchange: Xetra

Price (as of August 28, 2026, 12:41 p.m. CEDT): €25.71

Market cap: €3.82 billion

Sector / Industry: Consumer Discretionary / Footwear & Accessories

Index membership: MDAX

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