Puma stock edges lower as 2025 loss weighs on sentiment
Published on 09/10/2026 at 19:40 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Puma SE (ISIN DE0006969603) stock finished the Xetra session on September 9, 2026 at EUR 22.72, down 1.3 percent from its prior close, according to a recent market recap from Ad-hoc-news.de.
Recent loss continues to shape the picture
Fundamentally, Puma is still working through a difficult 2025 financial year, with revenue of EUR 7,296.20 million for the period ended December 31, 2025, down around 13.1 percent from EUR 8,398.00 million in 2024, according to annual financial data compiled by Reuters.
The pressure on profitability was even more pronounced: Puma reported a net income of EUR -645.5 million for fiscal year 2025, compared with a profit of EUR 281.70 million in 2024, a swing of more than EUR 927 million into the red for the most recently completed year, as shown in the same dataset from Reuters.
Stock level reflects weaker fundamentals
For investors, the combination of declining revenue and a substantial net loss in 2025 helps explain why Puma stock remains under pressure at around the EUR 22 mark as of September 9, 2026, even though the broader consumer cyclical segment includes peers with more resilient trends.
Stock price snapshot
On Xetra, Puma stock closed at EUR 22.72 on September 9, 2026, representing a 1.3 percent decline on the day and offering a reference level for investors tracking the company’s recovery prospects, based on price data cited by Ad-hoc-news.de.
Puma stock key data
- Company: Puma SE
- ISIN: DE0006969603
- WKN: 696960
- Ticker: PUM
- Trading venue: Xetra
- Price (as of September 9, 2026): 22.72 EUR
- Sector / Industry: Consumer Discretionary / Apparel, Footwear and Accessories
- Index membership: MDAX
