Puma, DE0006969603

Puma stock: Citi maintains Buy and EUR 34.00 target for Puma stock

Published on 10/19/2026 at 15:25 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Puma reports third-quarter results on October 30, 2026. Puma stock costs EUR 24.28 on October 19, 2026, up 0.17 percent versus the Xetra close.

Analyst target stays above price

  • Citi maintained its Buy rating and set a EUR 34.00 target on October 16, 2026.
  • Puma is scheduled to report third-quarter 2026 results on October 30, 2026.
  • Puma stock costs EUR 24.28 at Lang & Schwarz on October 19, 2026 at 3:14 p.m. CEST, 0.17 percent above the Xetra close of October 16, 2026.
  • Puma's market capitalization is EUR 3.6 billion and its price-to-earnings ratio is -8.04.
PUMA SE (ISIN DE0006969603) begeistert mit farbigem Pop-Art-Comic eines sprintenden Athleten auf Laufbahn, Illustration mit AI erstellt.

Citi maintained its Buy rating on Puma and set a EUR 34.00 price target in a report dated October 16, 2026, according to Markets Insider. That target stands 40.03 percent above the Lang & Schwarz price. Puma (DE0006969603) was trading at EUR 24.28 at Lang & Schwarz on October 19, 2026 at 3:14 p.m. CEST, up 0.17 percent versus the Xetra close of October 16, 2026 at EUR 24.24.

Target leaves room above price

The Citi target is EUR 9.72 above the current euro quotation. The company enters the next reporting milestone with a valuation that remains below its recent yearly peak, while the target reflects a markedly higher level than the latest market price.

Stock stays below yearly high

The October 19 session ran from EUR 24.01 to EUR 24.68, with 126,269 shares traded as of 12:10 p.m. CEST. Puma is 19.89 percent below its 52-week high of EUR 30.31 and 58.69 percent above its 52-week low of EUR 15.30. The stock is up 8.70 percent year to date.

Valuation and reporting date

Puma has a market capitalization of EUR 3.6 billion and a price-to-earnings ratio of -8.04 as of October 19, 2026. Its next scheduled reporting date is October 30, 2026, when third-quarter 2026 results are due, as listed on PUMA's investor-relations page.

Comparison with peers

Puma: plus 0.17 percent, price-to-earnings ratio -8.04, market capitalization EUR 3.6 billion
adidas (Xetra, EUR): minus 1.36 percent, price-to-earnings ratio 20.17, market capitalization EUR 27.4 billion
NIKE (NYSE, USD): minus 0.03 percent, price-to-earnings ratio 17.77, market capitalization USD 55.1 billion

Price and market position

Puma's current quotation remains close to the middle of its October 19 intraday range, but the stock is still well below its 52-week high. The analyst target and the October 30 reporting date give investors two concrete reference points for the next phase.

Puma was trading at EUR 24.28 at Lang & Schwarz on October 19, 2026 at 3:14 p.m. CEST, 0.17 percent above the Xetra close of October 16, 2026 at EUR 24.24. The further course of trading is shown by the continuously updated real-time quote of Puma stock.

Puma stock at a glance

  • Company: PUMA SE
  • ISIN: DE0006969603
  • WKN: 696960
  • Ticker: PUM
  • Primary exchange: Xetra
  • Price Lang & Schwarz (as of October 19, 2026, 3:14 p.m. CEST): EUR 24.28
  • Change versus Xetra close: plus 0.17 percent
  • Xetra close (October 16, 2026): EUR 24.24
  • Market capitalization: EUR 3.6 billion (as of October 19, 2026)
  • 52-week range: EUR 15.30-EUR 30.31 (as of October 19, 2026)
  • Sector / Industry: Consumer Cyclical / Apparel - Footwear and Accessories
  • Next earnings date: October 30, 2026

Market context: Market report DAX.

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