Piper Sandler raises target for Wayfair stock to USD 135.00

Published on 10/22/2026 at 15:00 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Piper Sandler lifted its target from USD 133 to USD 135 on October 20, 2026. Wayfair stock costs EUR 100.80 on October 22, 2026.

Targets, growth and dates

Piper Sandler lifted its Wayfair target from USD 133.00 to USD 135.00 on October 20, 2026.
Second-quarter revenue reached USD 3.52 billion, up 7.50 percent year over year.
Wayfair stock traded at EUR 100.80 at 2:49 p.m. CEST at Lang & Schwarz on October 22, 2026.

Wayfair, US94419L1017, Illustration mit AI erstellt.

Wayfair stock target rose from USD 133.00 to USD 135.00 after Piper Sandler maintained its Overweight rating on October 20, 2026, according to Markets Insider. The new target gives the latest analyst view a clear bullish counterpoint to RBC Capital's USD 92.00 target and Hold rating, also dated October 20, 2026.

At Lang & Schwarz, the stock was trading at EUR 100.80 on October 22, 2026 at 2:49 p.m. CEST. The NYSE quote was last at USD 113.31 on October 21, 2026 at 4:00 p.m. ET, while the market capitalization stood at USD 15.5 billion.

Three events shape Wayfair

Wayfair reported USD 3.52 billion of second-quarter revenue on August 4, 2026, up 7.50 percent from USD 3.27 billion a year earlier, according to Markets Insider. On October 15, 2026, the company announced Way Day discounts of up to 80 percent, and on October 20, 2026, Piper Sandler raised its target to USD 135.00.

What comes next for sales?

The next two dates frame the near-term test. Way Day runs from October 24 through October 26, 2026, according to Wayfair. The company is scheduled to release third-quarter results on November 4, 2026, before the market opens, as stated on its investor relations calendar.

For investors, the central question is whether the sales momentum shown in the second quarter can continue through the promotional period. Revenue growth was 7.50 percent, but the latest quarter also produced a GAAP net loss of USD 1.00 million, according to Markets Insider.

Price and analyst targets

The different target levels underline the debate around valuation: RBC Capital's USD 92.00 view is USD 43.00 below Piper Sandler's USD 135.00 target. Wayfair operates in specialty retail and is listed on the NYSE under ticker W.

Wayfair was trading at EUR 100.80 at Lang & Schwarz on October 22, 2026 at 2:49 p.m. CEST. The further course of trading is shown by the continuously updated real-time quote of Wayfair stock.