Piper Sandler keeps EUR 180 target for Adidas stock

Published on 10/07/2026 at 10:47 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

First-half sales reached EUR 13.3 billion, up 14.00 percent year over year. Adidas stock costs EUR 146.60 on October 7, 2026 versus EUR 144.60.

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Adidas (ISIN DE000A1EWWW0) was trading at EUR 146.60 at Lang & Schwarz on October 7, 2026 at 10:40 a.m. CEST, plus 1.38 percent versus the prior close of EUR 144.60. According to Investing.com on October 5, 2026, Piper Sandler reiterated an Overweight rating and a EUR 180.00 price target.

EUR 180 target meets slower footwear growth

Piper Sandler lowered its earnings estimates to EUR 2.82 per share for the third quarter of 2026, EUR 8.84 for fiscal year 2026 and EUR 10.88 for fiscal year 2027, according to the same October 5 report. The firm expects footwear revenue to remain flat in the third quarter of 2026 before accelerating in the fourth quarter.

The EUR 180.00 target stands 22.78 percent above the Lang & Schwarz price of EUR 146.60, using the two prices in the same currency. That gap gives the analyst view a clear valuation reference, while the lowered estimates identify footwear execution as the immediate counter-factor.

First-half revenue outpaces operating profit

Admiral Markets reported that Adidas generated EUR 13.3 billion of revenue in the first half of 2026, up 14.00 percent on a currency-neutral basis. Operating profit rose 11.00 percent to EUR 1.279 billion in the same period, showing that sales growth exceeded operating-profit growth by 3.00 percentage points.

Adidas kept its fiscal-year 2026 operating-profit outlook at EUR 2.3 billion while raising its currency-neutral revenue-growth outlook to 9.00 percent to 10.00 percent. The comparison matters because a faster sales trajectory paired with an unchanged profit goal leaves costs and product mix central to the next update.

October 29 brings the next test

Adidas is scheduled to publish third-quarter 2026 results on October 29, 2026, according to Admiral Markets. The report will show whether the company can convert strong first-half demand into profit at the pace implied by its EUR 2.3 billion operating-profit outlook.

Adidas stock was trading at EUR 146.60 at Lang & Schwarz on October 7, 2026 at 10:40 a.m. CEST, plus 1.38 percent versus the Lang & Schwarz prior close of EUR 144.60. The further course of trading is shown by the continuously updated real-time quote of Adidas stock.