Philip Morris stock slips 0.81 percent as smoke free sales reach 42 percent

Published on 09/22/2026 at 20:21 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Philip Morris stock closed at USD 187.10 on September 21, 2026, down 0.81 percent, while smoke free products supplied 42 percent of Q2 revenue. Analysts set a USD 207.40 average target.

Arbeiter sortieren grüne Tabakblätter an Förderband einer unbeschrifteten Anlage bei Sonnenaufgang — Philip Morris Intl (ISIN US7181721090) zeigt Arbeiter an Förderband einer Tabakverarbeitungsanlage bei Sonnenaufgang, Illustration mit AI erstellt.

Philip Morris International stock (ISIN US7181721090) closed at USD 187.10 on the NYSE on September 21, 2026, down USD 1.52, or 0.81 percent. The company gave investors a fresh strategic data point on September 22, 2026, when it published a report showing that smoke free products represented approximately 42 percent of total net revenue in the second quarter of 2026.

Smoke free products reach 42 percent

According to Business Wire on September 22, 2026, Philip Morris said its smoke free business accounted for approximately 42 percent of total net revenue in Q2 2026. That mix provides a measurable operating comparison with the remaining 58 percent of revenue from other activities, although the report does not provide a new group revenue or earnings total.

The figure matters because PMI's investment case is increasingly tied to products such as heated tobacco and nicotine pouches rather than combustible cigarettes. The 42 percent share is a current reported operating metric, while the 58 percent remainder shows that the transition is substantial but incomplete.

Analyst target stays above price

MarketScreener data dated September 22, 2026, show an average analyst price target of USD 207.40 against a latest listed close of USD 187.48, implying a difference of 10.63 percent. The same consensus page reports 15 analyst opinions and a high target of USD 230.00, giving the market a concrete valuation range rather than a single estimate.

For investors, the main counterweight is valuation sensitivity after the shares traded as high as USD 207.76 during the 52 weeks ended July 28, 2026. The September 21 close of USD 187.10 was USD 20.66 below that high and USD 44.99 above the 52-week low of USD 142.11, so the stock remained inside a wide USD 65.65 trading band.

Stock remains below yearly high

MarketBeat data put Philip Morris at USD 187.10 on the latest close, with a market capitalization of USD 291.62 billion and volume of 5.44 million shares. The price was 9.95 percent below the 52-week high of USD 207.76, calculated from the cited closing value and high.

The market picture combines a measurable transition milestone with a share price below its yearly peak. The next concrete income checkpoint shown in the financial calendar is the Q2 2026 results publication dated July 22, 2026, while the dividend announcement dated September 18, 2026 identified October 26, 2026 as the payment date.

Philip Morris stock closes at USD 187.10

Philip Morris International stock closed at USD 187.10 on the NYSE on September 21, 2026, down 0.81 percent from the previous close. Market capitalization stood at USD 291.62 billion and trading volume reached 5.44 million shares on the same dated market snapshot.