Pernod Ricard launches KAWS bottle: Pernod Ricard stock sits 33.10 percent below its high
Published on 10/08/2026 at 11:34 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Pernod Ricard stock (ISIN FR0000120693) was trading at EUR 60.44 at Lang & Schwarz on October 8, 2026 at 11:31 a.m. CEST, 33.10 percent below the 52-week high of EUR 90.34. Pernod Ricard announced the Absolut KAWS Artist Edition on October 6, 2026.
Absolut targets more than 30 markets
The limited-edition bottle combines Absolut Vodka with contemporary artist KAWS and carries a 40 percent alcohol content. The company said the product would be available for a limited time from October 1, 2026, across more than 30 markets including the UK, Germany, Spain, Mexico, China, Italy, New Zealand, Poland and Korea.
The release gives the portfolio a concrete commercial marker ahead of the next sales update. In the UK, the 70-centiliter bottle carries a GBP 23 recommended retail price, while the 1-liter format carries a GBP 32 price, according to Pernod Ricard.
Fiscal year 2026 exposed a steep comparison
The product launch comes against a weaker financial base. Pernod Ricard reported consolidated sales of EUR 9.40 billion in fiscal year 2026, down 14.20 percent from the previous year on a reported basis. Organic sales declined 3.90 percent over the same period.
That comparison matters for the stock because brand activation must eventually show up in volume, mix or pricing. The latest annual filing also identifies the United States and China as key pressure points, while the group continues to manage its portfolio of more than 240 premium brands.
October 15 brings the next test
Pernod Ricard's investor calendar schedules the first-quarter fiscal year 2027 sales update for October 15, 2026, at 7:30 a.m. CEST. The release will give investors the first reported read on demand after the fiscal year 2026 sales decline and the start of the new reporting year.
At EUR 60.44, the Lang & Schwarz price was EUR 2.58 above the 52-week low of EUR 57.86 and EUR 29.90 below the 52-week high of EUR 90.34 on October 8, 2026. The 52-week range frames the market's cautious valuation while the KAWS launch supplies a visible brand-level development ahead of the sales update. The further course of trading is shown by the continuously updated real-time quote of Pernod Ricard stock.
Pernod Ricard stock facts
- Company: Pernod Ricard S.A.
- ISIN: FR0000120693
- Ticker: RI
- Primary exchange: Euronext Paris
- Price Lang & Schwarz (as of October 8, 2026, 11:31 a.m. CEST): EUR 60.44
- Change versus prior close: minus 0.26 percent
- Prior close Lang & Schwarz (October 7, 2026): EUR 60.60
- Market capitalization: EUR 15.2 billion (as of October 8, 2026)
- 52-week range: EUR 57.86-EUR 90.34 (as of October 8, 2026)
- Sector / Industry: Consumer Defensive / alcoholic beverages
- Index membership: CAC 40
