Nike stock slips as Morgan Stanley flags China risk

Published on 09/12/2026 at 14:32 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Morgan Stanley cut Nike stock to Underweight and set a USD 31 target on September 11, 2026. Nike reported USD 10.97 billion in revenue and USD 0.20 EPS in the quarter.

Aquarell-Stillleben mit Sportausrüstung, Sneakern und Sporttasche in Blau und Orange — Nike Inc US6541061031 Sportausrüstung als farbenfrohes Aquarell mit Sneakern und Sporttasche künstlerisch dargestellt, Illustration mit AI erstellt.

Nike stock (ISIN US6541061031) traded near USD 36.62 on September 10, 2026, while the 52-week range in the latest market snapshot ran from USD 36.55 to USD 76.97 and market value was about USD 54.62 billion.

Underweight call lands

As CNBC reported on September 11, 2026, Morgan Stanley reinstated coverage of Nike with an Underweight rating and a USD 31 price target, saying consensus still embeds too much growth too soon, especially in China.

That call matters because the target sits more than 15 percent below the latest quoted price of USD 36.62 on September 10, 2026.

Quarter still beats estimates

In its last reported quarter, Nike posted revenue of USD 10.97 billion and earnings per share of USD 0.20, according to MarketBeat on September 12, 2026.

MarketBeat added that revenue was down 1.1 percent year on year, but still topped the USD 10.85 billion estimate, while EPS beat the consensus of USD 0.11 by USD 0.09.

Valuation stays compressed

The latest snapshot also showed a market capitalization of USD 54.62 billion, a price-to-earnings ratio of 17.61 and a beta of 1.10, with shares opening at USD 36.81 in the same data set.

For investors, the key number is the gap between the market price near USD 36.62 and the Morgan Stanley target of USD 31.00, with China and margin recovery still driving the debate.