Nike stock sinks to a 12-year low as revenue slips and dividend yield rises
Published on 08/28/2026 at 07:04 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Nike, Inc. (US6541061031) stock has broken to a new multi-year low, closing at $38.59 on August 27, 2026, and putting the athletic giant on track for its weakest calendar year since the early 1990s as investors reassess its growth and margin prospects. As recent market data show, the shares are trading close to both their 12-month low and a fresh 12-year low, reflecting concerns that a mild revenue decline and changing wholesale relationships could weigh on performance even as earnings and dividends offer some support.
Shares pinned near 12-year lows
The latest quote snapshot indicates that Nike stock finished the August 27, 2026, NYSE session at $38.59, down $0.89 or 2.25 percent from the previous close, with a last after-hours indication at $38.66 on August 28, 2026. In the same data set, the stock’s recent 12-month low is $38.41, putting the close just $0.18 above that level and underscoring how compressed the valuation has become in late August 2026.
Multiple market reports highlight that the shares have fallen to a 12-year low, citing intraday levels around $38.17 on August 28, 2026, which pushes the year-to-date decline to about 38 percent and marks Nike’s weakest share performance since the period following Michael Jordan’s first retirement in the early 1990s. One detailed trading analysis notes that the stock opened at $38.60 on August 27, 2026, fell 2.2 percent in that session and is now trading close to that 12-month low level, confirming that the recent slide has pushed the price into a zone last visited more than a decade ago.
Latest quarter shows modest earnings beat and slight revenue decline
Behind the sharp share-price move, the most recent reported quarter gives a mixed picture of Nike’s fundamentals. According to a recent earnings overview, Nike’s latest quarterly results, covering the fourth quarter of fiscal 2026, show revenue of $10.97 billion and net earnings of $1.07 billion, for a profit margin of 9.74 percent in that period. Another detailed data set on the company’s performance shows the same $10.97 billion revenue figure for the quarter, describing it as a decline of 1.13 percent compared with the same quarter one year earlier, which means the top line edged lower even as profitability improved.
The company’s earnings per share also show a modest upside surprise. One recent analysis of Nike’s June 30, 2026, quarter notes that the company reported quarterly EPS of $0.20, topping a consensus estimate of $0.11 by $0.09. This comparison indicates that Nike delivered almost 82 percent more earnings per share than analysts expected for that quarter, even though revenue decreased 1.1 percent year-over-year, suggesting cost discipline and efficiency gains helped offset softer sales. That same breakdown highlights a net margin of 6.70 percent and a return on equity of 16.54 percent for the quarter, illustrating that profitability metrics remain solid despite the modest revenue contraction.
Looking at the broader fiscal 2026 context, one consensus dashboard shows that Nike’s fourth-quarter revenue of $10.97 billion and profit margin near the 9.7 percent mark fit into a pattern of uneven growth across the year but still leave analysts expecting the company to generate about 1.74 EPS for the current year. In that view, current year earnings growth expectations sit in the mid-single-digit range, while longer-term projections for the following year move into double-digit territory. The tension for investors is that the market price now reflects a steep year-to-date decline despite these still-positive earnings and margin numbers.
Dividend yield climbs as price drops
One immediate consequence of the share-price weakness is a higher cash yield for existing and prospective shareholders. A recent dividend announcement confirms that Nike has declared a quarterly dividend of $0.41 per share, with an ex-dividend date of September 1, 2026, and a scheduled payment on October 1, 2026, to shareholders of record as of September 1. Annualized, this $0.41 quarterly payout translates into $1.64 per share per year.
With the stock trading at $38.59 on August 27, 2026, that annualized dividend implies a yield of 4.2 percent, a level more commonly associated with mature value or income names than with a global growth brand. The same dividend-focused analysis explicitly calculates that 4.2 percent yield figure, showing how the combination of a steady payout and a compressed share price has turned Nike into a higher-yield equity. For comparison, that yield would have been materially lower earlier in 2026 when the share price was much higher, illustrating how the 38 percent year-to-date price decline has reshaped Nike’s income profile.
In parallel with the dividend, consensus views on the stock’s upside remain more moderate. A recent analyst rating summary describes the average view on Nike as a Hold, with an average target price of $52.94 that sits $14.35 above the August 27 close of $38.59. That spread implies that analysts on average see potential upside of just over 37 percent from the current trading level, but the Hold rating signals caution and a belief that near-term headwinds justify waiting for clearer signs of acceleration before turning more positive.
Analysts and data dashboards flag performance struggles
Several recent opinion pieces and data dashboards on Nike emphasize that the company’s current challenges stem from both external and internal factors. One widely read market commentary points out that the brand’s revenue contraction in the most recent quarter, while modest at around 1.1 percent year-over-year, comes after years of strong expansion and therefore stands out as a sign that growth is no longer guaranteed. The same piece notes that Nike’s turnaround strategy, including efforts to rebalance direct-to-consumer and wholesale channels, has made investors cautious, contributing to the slide toward the $38 level.
Another analytical summary focusing specifically on Nike stock performance at record lows lists the company’s fourth-quarter fiscal 2026 revenue as $11 billion (rounded from $10.97 billion) and highlights the 1.13 percent decline from the prior-year quarter. That analysis links the small drop in sales with broader performance struggles, suggesting that even a low-single-digit contraction can weigh heavily on sentiment when the market previously priced the stock for higher growth. Importantly, these opinions also call attention to persistent competition in global sportswear markets and rising promotional intensity, which can pressure margins even as Nike maintains its brand strength.
On the earnings front, the same data dashboards show that Nike managed to beat consensus earnings expectations in the latest quarter, as the reported EPS of $0.20 exceeded the forecast $0.11, and the profit margin expanded compared with earlier periods. The trade-off for investors is that this better-than-expected EPS performance is paired with flat-to-slightly-declining revenue, leaving uncertainty about whether future quarters can deliver both top-line growth and margin stability. That uncertainty appears to be one reason why the stock, despite earnings beats and healthy margins, trades at 12-year lows.
Guidance and growth expectations into fiscal 2027
Forward-looking estimates compiled in recent consensus tables provide additional context for Nike’s long-term trajectory. In one such table, analysts project that Nike’s current fiscal year, labeled 2027 in the dataset, will feature earnings growth of roughly 8.46 percent compared with the prior year, while forecasts for the next year (2028) point to much stronger expansion of about 33.70 percent. These figures suggest that the Street expects a period of consolidation and moderate recovery before a potential acceleration in the longer term.
At the quarterly level, the same consensus breakdown shows that Nike’s next quarter (for example, the period labeled November 2026) is expected to see revenue and earnings changes that are uneven, with a current quarter projection flagged at -7.98 percent and the following quarter at 3.65 percent. These numbers indicate that short-term expectations are still volatile, with the possibility of a near-term dip followed by a rebound. For investors, these projections underscore that guidance and consensus remain positive over a multi-year horizon but acknowledge headwinds in the immediate quarters ahead.
The company’s expected earnings calendar also offers a time marker for the next detailed update. One widely used market-data page lists Nike’s next earnings date as September 28, 2026, labeled as an estimate. While this date is not yet formally confirmed by Nike’s own investor relations site in the available snippets, it serves as a reasonable reference for when the market anticipates the company will release its next set of quarterly figures, giving investors a timeframe for potential catalysts related to updated guidance, margin trends and revenue trajectory.
Representative product: Nike Air Zoom running shoes
Nike’s share-price story ultimately ties back to its product and brand performance, and one representative example in its portfolio is the Nike Air Zoom line of running shoes. This series, featured prominently on Nike’s official channels, combines responsive cushioning with lightweight materials and is targeted at both everyday runners and serious athletes. The Air Zoom technology embeds pressurized air units in the midsole to deliver a springy feel, aiming to reduce fatigue and improve energy return over long distances.
In recent seasonal collections, Nike has expanded the Air Zoom family with models designed for road running, track training and trail use, each tuned with different outsole patterns and upper constructions to match specific performance needs. Colorways are regularly refreshed to align with broader fashion trends and special collaborations, helping the brand maintain visibility and desirability in a crowded market. For Nike, maintaining strong demand for cornerstone product lines like Air Zoom is critical, as these shoes anchor its performance-running segment and often carry higher margins than more basic offerings.
Stock level and investor takeaway
As of the August 27, 2026, close on the New York Stock Exchange, Nike stock trades at $38.59 per share in USD, with after-hours indications on August 28, 2026, hovering slightly above that level and the 12-month low marked at $38.41. The combination of a 12-year low share price, a dividend yield of 4.2 percent based on a $1.64 annual payout, and recent earnings that modestly beat expectations but came alongside a 1.1 percent year-over-year revenue decline leaves investors weighing whether current levels reflect an attractive long-term entry point or a warning sign that growth challenges may persist.
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Recent market data on Nike stock
Fact box
Company: Nike, Inc.
ISIN: US6541061031
Ticker: NKE
Exchange: New York Stock Exchange
Price (as of August 27, 2026, 4:00 p.m. ET): $38.59 USD
Market cap: Data not specified in the available sources
Sector / Industry: Consumer discretionary / Apparel, footwear and accessories
Index membership: S&P 500
Next earnings date: September 28, 2026
