Nike stock hits fresh 52-week low as analysts cut targets

Published on 09/16/2026 at 14:59 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Nike stock trades near a 12-year low after Telsey Advisory Group cut its price target to USD 44 on September 15, 2026, citing a slower turnaround. Investors are now focused on the October 1, 2026 earnings release, with consensus revenue at USD 11.37 billion and EPS at USD 0.45.

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Nike, Inc. stock (ISIN US6541061031) is trading near multi-year lows, with the shares changing hands at around USD 36.26 in pre-market trading on September 16, 2026, and sitting close to a fresh 52-week low after a series of analyst downgrades and price-target cuts.

Analyst cuts drive Nike stock lower

According to Investing.com on September 15, 2026, Telsey Advisory Group lowered its price target on Nike shares to USD 44 from USD 47 while maintaining a Market Perform rating, implying a 6.4 percent reduction in the target level based on a slower-than-expected turnaround in the business.

As Benzinga reported on September 15, 2026, Robert W. Baird downgraded Nike from Outperform to Neutral and cut its price target to USD 44 from USD 70, a sharp 37.1 percent reduction that underscores growing caution around consumer demand and competitive pressures.

In the same Benzinga piece, Citigroup reduced its price target to USD 39 from USD 45, a 13.3 percent cut, while keeping a Neutral stance, and Morgan Stanley reiterated its Underweight rating with a USD 31 price target as of September 10, 2026, highlighting a wide range of views but a generally subdued outlook for near-term upside.

Shares near 12-year low and 52-week trough

Nike shares have come under sustained pressure, with TipRanks noting on September 15, 2026, that Nike carries a Hold consensus rating with an average price target of USD 47.91, implying roughly 30.7 percent upside from current levels around USD 36 to USD 37.

According to Stocktwits News on September 16, 2026, Nike stock plunged to a 12-year low of USD 36.17, leaving the athleticwear giant almost 80 percent below its record high from November 2021 and underscoring how sharply investor expectations have reset.

Data cited by Investing.com show Nike shares trading at USD 37.05 at the time of Telsey’s report, around 40 percent lower year-to-date and hovering close to a 52-week low of USD 36.55, illustrating the magnitude of the drawdown within less than a year.

Upcoming earnings and consensus expectations

As Investing.com reported in an earnings preview on September 16, 2026, Nike’s next quarterly results are scheduled for October 1, 2026 after the market close, with Wall Street consensus pointing to earnings per share of USD 0.45 and revenue of USD 11.37 billion for the upcoming quarter.

The same Investing.com overview estimates Nike’s market capitalization at about USD 53.73 billion as of September 16, 2026, based on a pre-market share price of USD 36.26, highlighting how the valuation has compressed compared with earlier periods when the company traded near its historical highs.

For investors, the October 1, 2026 release is now a key checkpoint: if Nike can deliver revenue growth in line with or above the USD 11.37 billion consensus and maintain EPS around the USD 0.45 mark or higher, it would help test whether the current price around the mid-USD 30s already discounts the near-term risks flagged by cautious analysts.

Mixed analyst consensus and risk factors

According to MarketBeat on September 15, 2026, Nike has one analyst rating it Strong Buy, nine with Buy, twenty-one with Hold and six with Sell, resulting in an overall Hold consensus and an average price target of about USD 49.09, or roughly one-third above the latest share price.

In addition, TipRanks highlights that UBS maintains a Hold rating on Nike, while Robert W. Baird recently cut the stock to Hold with a USD 44 price target, reinforcing the picture of cautious but not outright bearish sentiment across much of the analyst community.

As Benzinga notes, broader consumer discretionary weakness and slower demand in key markets such as China are seen as important headwinds, while elevated inventories and intense competition in athletic footwear and apparel add to the risk that margins and growth could disappoint if the turnaround takes longer than expected.

Nike stock price and market data

Per pre-market data cited by Investing.com, Nike stock was trading at USD 36.26 on the New York Stock Exchange as of September 16, 2026 at 5:51 a.m. Eastern Time, compared with a recent regular-session close of USD 36.22 the prior trading day and an after-hours level of USD 36.20, according to figures from StockMarketWatch dated September 16, 2026.