Nike stock hits 12-year low as China weakness drags on

Nike stock is trading near a 12-year low in early September 2026 as ongoing sales weakness in Greater China and cautious guidance weigh on investor sentiment.

Nike stock (ISIN US6541061031) is trading near a 12-year low in early September 2026, with shares around 38 USD on the New York Stock Exchange and a fresh one-year low just below 38 USD as investors reassess the company’s growth story.

Stock under pressure at multi-year lows

According to market data cited by Startup Fortune on September 3, 2026, Nike closed at 38.12 USD on September 1, 2026, after a prior close of 39.09 USD on August 17, marking the weakest finish since 2014. The same report notes Schwab data showing the stock at 38.24 USD at the close on September 2, 2026. An options-focused article from Options Trading Report published on September 3, 2026 highlights that Nike touched an intraday low of 37.97 USD on September 1, 2026, which multiple data feeds record as a fresh 52-week low. This level leaves the stock near its one-year low of 37.97 USD.

A Barrons price overview taken on September 3, 2026 shows Nike trading intraday at about 38.18 USD on the NYSE, down 0.17 percent from the previous close of 38.24 USD. The same data set lists an opening price of 38.52 USD on September 3, 2026. For investors following the German market, an earlier overview on ad-hoc-news.de based on Yahoo Finance and MarketBeat data stated that Nike’s secondary Xetra listing closed at about 33.10 EUR on September 1, 2026, with a 52-week range between 32.90 EUR and 66.06 EUR, and a market capitalization of roughly 49.104 billion EUR derived from the German venue figures. This underscores how far the share price has fallen from its 52-week high on the German exchange.

Fiscal 2026 results and guidance weigh on sentiment

The backdrop to this price weakness is a string of challenging fundamentals. A detailed analysis on Pomegra News dated September 3, 2026 reports that Nike’s full-year fiscal 2026 results, covering the period through May 31, 2026, showed total revenue of 46.4 billion USD, down 2 percent on a constant-currency basis compared with the prior fiscal year. The same analysis emphasizes that revenues declined across key segments and that no single business line yet offers a convincing signal of near term recovery. Against this, Nike’s wholesale revenue rose 8 percent in fiscal 2026, with North America wholesale up 11 percent and the running category growing more than 20 percent for a third consecutive quarter, giving investors at least one pocket of strength to watch.

Looking ahead, Nike guided for a low single digit revenue decline in the first half of fiscal 2027, according to the Pomegra News report, signaling that management does not yet expect a return to growth in the near term. Wall Street consensus compiled in the same article projects first quarter fiscal 2027 revenue near 10.96 billion USD, down about 3 percent year over year, with earnings per share around 0.27 USD compared with 0.49 USD in the year earlier quarter. This implies that analysts expect EPS to fall by roughly 44.9 percent for the upcoming quarter, a key quantified comparison that highlights the extent of the earnings pressure.

China weakness and analyst views shape the narrative

The Pomegra News analysis stresses that Nike has now endured an eight quarter losing streak in Greater China, with this major growth region continuing to weigh on overall company performance. The same article links the 38.6 percent year to date share price decline as of early September 2026 to a combination of stagflation pressured consumer demand, deteriorating digital engagement and the persistent weakness in Greater China. For investors, this combination raises questions about how quickly Nike can stabilize its core markets and restore margin confidence.

Industry commentary picked up by WWD on September 2, 2026 points out that some analysts no longer view Nike as the clear bellwether for the athletic footwear sector. A UBS softlines analyst report referenced in that coverage argues that Nike’s issues are increasingly company specific, rather than a proxy for broader industry weakness. That distinction matters for investors comparing Nike to DACH region peer Adidas, which is planning an investor day on September 23 and 24, 2026, while Nike hosts its own investor event on November 16 and 17, 2026, according to the same WWD report. The difference in trajectories between these two major brands adds a peer comparison dimension to the Nike story.

Flagship footwear lines remain central

Despite the pressure on the stock, Nike’s flagship footwear products continue to anchor the brand. In the running category, which Pomegra News notes has grown more than 20 percent for three consecutive quarters within fiscal 2026, shoes such as the Nike Air Zoom Pegasus remain emblematic of the company’s performance portfolio. This running growth contrasts with the broader revenue decline and highlights how selective product strength has not yet translated into overall top line expansion. For long term oriented shareholders, the resilience of such product lines is a reminder that Nike’s brand equity remains strong even as the company works through regional and channel specific challenges.

Share price near the lower end of the recent range

From a pure price perspective, Nike stock sits close to the low end of its recent trading range as of September 3, 2026. The Barrons quote overview shows the intraday price around 38.18 USD, marginally above the one year low of 37.97 USD recorded on September 1, 2026 and below the prior close of 38.24 USD. In Germany, the previously cited Xetra listing level of 33.10 EUR on September 1, 2026 sits only slightly above the 52-week low of 32.90 EUR, underscoring the pressure in euro terms. For investors, the key question is whether the upcoming first quarter fiscal 2027 earnings report on September 30, 2026, highlighted by Pomegra News, can offer any catalyst strong enough to pull the stock away from these multi-year lows.

Nike stock at a glance

• Company: Nike, Inc.
• ISIN: US6541061031
• Ticker: NKE
• Trading venue: New York Stock Exchange
• Price (as of September 3, 2026, 10:03): 38.18 USD
• Market capitalization: 49.104 billion EUR (as of September 1, 2026, Xetra data)
• Sector / Industry: Consumer Discretionary / Footwear and Apparel
• Index membership: S and P 500