Nike stock heads toward a new product launch as guidance weakens
Published on 10/07/2026 at 16:31 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Nike stock was trading at USD 33.91 on the NYSE at 10:31 a.m. ET on October 7, 2026, down 2.04 percent from the previous close of USD 34.61. The company now approaches a product launch while its latest outlook keeps pressure on the turnaround story.
Hybrid RN arrives October 8
According to Nike, the Hybrid RN will be released globally on Nike.com on October 8, 2026. The launch gives the brand a near-term product checkpoint as management works to rebuild momentum in performance categories.
The product timing comes after a difficult fiscal first quarter. In its release dated October 1, 2026, Nike reported revenue of USD 11.2 billion, down 4 percent year over year, while gross margin expanded 60 basis points to 42.8 percent and diluted EPS reached USD 0.48.
Guidance remains the larger issue
Nike's fiscal 2027 outlook calls for revenue to decline at a high-single-digit rate. Adjusted diluted EPS is expected at USD 1.15-1.35, excluding USD 0.15 of restructuring expenses tied to the Pace program, which targets USD 2.5 billion in cumulative savings through fiscal 2031.
The regional split explains why the product launch matters strategically. Nike Brand revenue fell 4 percent in fiscal first quarter 2027, while Nike Direct revenue dropped 8 percent on a reported basis, according to Nike. Performance products are improving, but weakness in Sportswear, Jordan Brand and Greater China remains a drag on the broader portfolio.
Analysts see limited upside
The published consensus is Neutral from 42 analysts, with an average 12-month price target of USD 39.36, a high target of USD 94.00 and a low target of USD 19.00, according to Investing.com. Berenberg separately cut its rating from Hold to Sell and reduced its target from USD 49.00 to USD 27.50 on October 6, 2026, as reported by Yahoo Finance.
Stock tests its yearly low
Nike stock was last at USD 33.91 on October 7, 2026, with an intraday range of USD 33.82 to USD 34.53. Its 52-week range is USD 31.97-70.44, while market capitalization stood at USD 50.2 billion and volume reached 8,750,427 shares.
Nike stock facts
- Company: NIKE, Inc.
- ISIN: US6541061031
- Ticker: NKE
- Trading venue: NYSE
- Price (as of October 7, 2026, 10:31 a.m. ET): USD 33.91
- Market capitalization: USD 50.2 billion (as of October 7, 2026)
- 52-week range: USD 31.97-70.44
- Sector / Industry: Consumer Discretionary / Textiles, Apparel and Luxury Goods
