Nike stock: Bank of America cuts target for Nike stock to USD 24 from USD 30
Published on 10/20/2026 at 16:26 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSTarget cut and earnings benchmark
- Bank of America cut its Nike target to USD 24 from USD 30 in its October 13, 2026 report.
- Nike reported USD 11.21 billion revenue and USD 0.48 diluted earnings per share for Q1 fiscal 2027.
- Nike stock costs EUR 33.30 at Lang & Schwarz on October 20, 2026 at 4:10 p.m. CEST, 1.49 percent above the Xetra close of October 19, 2026 at EUR 32.81.
- Nike had a USD 55.5 billion market capitalization and a 17.91 price-to-earnings ratio on October 20, 2026.
Bank of America cut its Nike target again to USD 24 from USD 30 after the October 1 results, as Yahoo Finance reported on October 13, 2026. Nike stock was trading at EUR 33.30 at Lang & Schwarz on October 20, 2026 at 4:10 p.m. CEST, up 1.49 percent versus the Xetra close of October 19, 2026.
Why did the target fall 20.00 percent?
The move from USD 30 to USD 24 represents a 20.00 percent cut. Bank of America had downgraded Nike to Underperform from Neutral on September 25, 2026, then reduced its target again after the fiscal first-quarter report. The bank cited a slower turnaround, weaker lifestyle demand and pressure in China.
The same report said Nike expected fiscal 2027 revenue to decline by a high-single-digit percentage and forecast adjusted earnings per share of USD 1.15 to USD 1.35. Greater China revenue fell 26.00 percent on a currency-neutral basis in fiscal first quarter 2027, adding a quantified counterweight to the target debate.
The 52-week range spans USD 31.97 to USD 70.44
On the NYSE, Nike was trading at USD 37.36 at 10:25 a.m. ET on October 20, 2026. The price stood 16.86 percent above the 52-week low and 46.96 percent below the 52-week high. Nike had lost more than 40.00 percent since January, according to Yahoo Finance.
Q1 earnings set the latest benchmark
NIKE, Inc. reported USD 11.21 billion in revenue, USD 907.00 million in operating profit and USD 0.48 diluted earnings per share for the quarter ended August 31, 2026, according to its Nike investor-relations page. The company published those results on October 1, 2026. The revenue and earnings figures put the analyst target cuts against a defined operating period rather than a purely technical price move.
Comparison with peers
Nike: up 1.49 percent versus the Xetra close, price-to-earnings ratio 17.91, market capitalization USD 55.5 billion.
adidas (Xetra, EUR): up 0.66 percent, price-to-earnings ratio 20.49, market capitalization EUR 27.8 billion.
PUMA (Xetra, EUR): down 0.04 percent, price-to-earnings ratio minus 8.15, market capitalization EUR 3.6 billion.
Euro quote stays above the close
Nike stock was trading at EUR 33.30 at Lang & Schwarz on October 20, 2026 at 4:10 p.m. CEST, up 1.49 percent versus the Xetra close of October 19, 2026 at EUR 32.81. The NYSE quote was USD 37.36 at 10:25 a.m. ET on October 20, 2026.
The further course of trading is shown by the continuously updated real-time quote of Nike stock.
Nike market data
- Company: NIKE, Inc.
- ISIN: US6541061031
- Ticker: NKE
- Primary exchange: NYSE
- Price Lang & Schwarz (as of October 20, 2026, 4:10 p.m. CEST): EUR 33.30
- Change versus Xetra close: plus 1.49 percent
- Xetra close (October 19, 2026): EUR 32.81
- Market capitalization: USD 55.5 billion (as of October 20, 2026)
- 52-week range: USD 31.97-70.44 (as of October 20, 2026)
- Sector / Industry: Consumer Cyclical / Apparel - Footwear and Accessories
Market context: Market report S&P 500.
