Nike projects fiscal 2027 revenue decline. Nike stock falls 2.78 percent
Published on 10/02/2026 at 17:25 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Nike (ISIN US6541061031) was trading at EUR 29.35 at Lang & Schwarz on October 2, 2026 at 5:11 p.m. CEST, down 2.78 percent from the prior close of EUR 30.19. In its October 1 results release, NIKE, Inc. projected a high-single-digit revenue decline for fiscal 2027, sending a recovery story back toward execution risk.
Fiscal 2027 outlook turns defensive
For the fiscal 2027 first quarter ended August 31, 2026, revenue was USD 11.21 billion, down 4.00 percent from the prior-year quarter. The result missed the USD 11.32 billion consensus, although diluted earnings per share of USD 0.48 exceeded the USD 0.43 estimate, according to CNBC.
The contrast matters: Nike delivered an earnings beat while its sales engine weakened. Gross margin expanded to 42.80 percent from 42.20 percent in the prior-year quarter, but net income fell 2.00 percent to USD 712.00 million from USD 727.00 million, according to the company release.
Pace adds savings and execution risk
Nike's Pace operating model transformation targets supply-chain changes, three geographic regions and further organizational streamlining. The plan includes additional workforce reductions beginning in calendar year 2027, while the company expects adjusted fiscal 2027 diluted earnings per share of USD 1.15 to USD 1.35.
Reuters reported on October 1, 2026, that Greater China sales fell 26.00 percent on a constant-currency basis in the fiscal first quarter. That regional weakness is central to the outlook because the company is reducing supply in Sportswear, Jordan Brand and Greater China while trying to improve full-price selling.
Analyst targets diverge sharply
The post-results reset is visible in analyst actions. MarketBeat reported on October 2, 2026, that BTIG Research cut its target from USD 55.00 to USD 50.00 while maintaining a Buy rating. The same report cited an average target of USD 44.47 from 38 analysts, showing that the range of expectations remains wide even after the new guidance.
Nike stock remains under pressure
On the primary exchange, Nike was last at USD 32.83 on the NYSE on October 2, 2026 at 11:25 a.m. ET, versus a 52-week range of USD 31.97 to USD 74.78. The much lower euro quote reflects the same company but uses Lang & Schwarz as the reference venue for German investors.
At Lang & Schwarz, Nike was trading at EUR 29.35 on October 2, 2026 at 5:11 p.m. CEST, down 2.78 percent versus the prior close of EUR 30.19. The further course of trading is shown by the continuously updated real-time quote of Nike stock.
Nike stock facts
- Company: NIKE, Inc.
- ISIN: US6541061031
- Ticker: NKE
- Primary exchange: NYSE
- Price Lang & Schwarz (as of October 2, 2026, 5:11 p.m. CEST): EUR 29.35
- Change versus prior close: minus 2.78 percent
- Prior close Lang & Schwarz (October 1, 2026): EUR 30.19
- Market capitalization: USD 48.6 billion (as of October 2, 2026)
- 52-week range: USD 31.97-74.78 (as of October 2, 2026)
- Sector / Industry: Consumer Cyclical / Apparel - Footwear and Accessories
