Morgan Stanley raises target for Hilton Worldwide stock to USD 336.00
Published on 10/13/2026 at 12:37 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS- Morgan Stanley raised Hilton's price target from USD 332.00 to USD 336.00 on October 12, 2026.
- Hilton reported USD 3.34 billion in second-quarter revenue, up 6.50 percent year over year.
- Hilton expects to report third-quarter 2026 results on October 27, 2026, before the market opens.
- The Lang & Schwarz price was EUR 293.75 on October 13, 2026 at 12:33 p.m. CEST.
Morgan Stanley raised its Hilton Worldwide price target from USD 332.00 to USD 336.00 on October 12, 2026, while maintaining an Overweight rating, according to Markets Insider. The revision places the analyst view above the USD 327.54 primary-exchange quote dated October 12, 2026, while the Lang & Schwarz reference price was EUR 293.75 on October 13, 2026.
Three events shaped the stock
On July 28, 2026, Hilton reported second-quarter revenue of USD 3.34 billion and adjusted earnings per share of USD 2.29, according to the Yahoo Finance transcript. System-wide revenue per available room increased 3.90 percent year over year, and adjusted EBITDA reached USD 1.054 billion.
On October 6, 2026, Hilton named Jeff Moore executive vice president and chief technology officer, effective October 26, 2026, according to Hilton. Moore previously led a global organization of 2,500 engineers at Uber, giving the appointment a direct connection to Hilton's technology and artificial intelligence strategy.
On October 12, 2026, Morgan Stanley raised the target from USD 332.00 to USD 336.00 and retained its Overweight rating, according to Markets Insider. The report linked the view to the potential for hotel loyalty programs and agentic artificial intelligence to direct more bookings to branded operators.
What does the target change mean?
The new USD 336.00 target was 2.59 percent above the USD 327.54 primary-exchange quote on October 12, 2026. That comparison is separate from the euro quotation used for German investors, which stood at EUR 293.75 at Lang & Schwarz on October 13, 2026 at 12:33 p.m. CEST.
Hilton's second-quarter operating data provide the business case behind the valuation discussion. Revenue rose 6.50 percent year over year to USD 3.34 billion, while adjusted EBITDA increased 4.60 percent to USD 1.054 billion. Management also raised full-year system-wide revenue per available room growth guidance to 3.00 percent to 3.50 percent for 2026, according to the Yahoo Finance transcript.
Two dates define the next test
Hilton's appointment of Moore becomes effective on October 26, 2026, according to the Hilton release. The company is scheduled to report third-quarter 2026 results before the market opens on October 27, 2026, according to Yahoo Finance.
Hilton stock holds a wide range
Hilton's primary-exchange 52-week range was USD 217.05 to USD 358.00, and its market capitalization was USD 73.7 billion as of October 12, 2026. At Lang & Schwarz, Hilton Worldwide stock was trading at EUR 293.75 on October 13, 2026 at 12:33 p.m. CEST.
The further course of trading is shown by the continuously updated real-time quote of Hilton Worldwide stock.
Hilton Worldwide stock data
- Company: Hilton Worldwide Holdings Inc.
- ISIN: US43300A2033
- Ticker: HLT
- Primary exchange: NYSE
- Price Lang & Schwarz (as of October 13, 2026, 12:33 p.m. CEST): EUR 293.75
- Market capitalization: USD 73.7 billion (as of October 12, 2026)
- 52-week range: USD 217.05-358.00 (as of October 12, 2026)
- Sector / Industry: Consumer Discretionary
- Next earnings date: October 27, 2026
Market context: Market report S&P 500.
