Morgan Stanley cuts target for Kering stock to EUR 250.00

Published on 10/05/2026 at 12:20 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Kering stock costs EUR 207.25 on October 5, 2026 versus EUR 211.35, down 1.94 percent. First-half revenue fell 2.90 percent.

Aquarellmalerei der Seine in Paris bei goldenem Abendlicht mit Brücke — Aquarellgemälde der Seine in Paris versinnbildlicht Kering S.A. mit ISIN FR0000121485 an der Börse, Illustration mit AI erstellt.

Kering stock was trading at EUR 207.25 at Lang & Schwarz on October 5, 2026, down 1.94 percent from the prior close of EUR 211.35. On October 2, 2026, Morgan Stanley cut its price target for Kering from EUR 320.00 to EUR 250.00 while keeping an Equal Weight rating, according to Markets Insider.

Target cut meets weak first half

The reduced target leaves EUR 42.75 between the Lang & Schwarz price and Morgan Stanley's new EUR 250.00 level. That gap equals 17.12 percent above the reference price, calculated in the same euro currency.

Kering's first-half 2026 revenue fell 2.90 percent to EUR 7.22 billion, while EBITDA was EUR 1.94 billion and the EBITDA margin was 26.80 percent, according to Ideal Investisseur.

The same first-half report showed net income attributable to the group down 60.00 percent to EUR 189.00 million. Gucci revenue declined 5.00 percent on a comparable basis, making the brand's recovery pace central to the investment debate.

Gucci remains the key test

Kering's investor calendar identifies the first-half 2026 results as published on July 28, 2026, while the company described its objective as returning to growth and improving margins, according to Kering.

The next earnings publication covers the third quarter of 2026. That report should provide a fresh test of Gucci sales momentum after the 5.00 percent comparable decline in the first half.

Kering also faces a wide range of analyst views. Investing.com listed an average 12-month target of EUR 272.24 on October 5, 2026, alongside five buy ratings, 16 hold ratings and four sell ratings, according to Investing.com.

Stock remains near yearly low

The Lang & Schwarz price stood EUR 4.05 above the 52-week low of EUR 203.20 and EUR 146.95 below the 52-week high of EUR 354.20 on October 5, 2026. Kering's market capitalization was EUR 25.4 billion at the latest finance quote.

Kering is listed on Euronext Paris under ticker KER and belongs to the CAC 40, according to Boursorama. The group's luxury portfolio includes Gucci, Saint Laurent, Bottega Veneta and Kering Eyewear.

Price holds above EUR 203.20

Kering was trading at EUR 207.25 at Lang & Schwarz on October 5, 2026 at 12:15 p.m. CEST, down 1.94 percent versus the Lang & Schwarz prior close of EUR 211.35 on October 2, 2026. The further course of trading is shown by the continuously updated real-time quote of Kering stock.