Monster Beverage stock trades at EUR 36.68 as leadership shifts
Published on 09/30/2026 at 13:27 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Monster Beverage (ISIN US61174X1090) was trading at EUR 36.68 at Lang & Schwarz on September 30, 2026 at 1:17 p.m. CEST, with the move set against a leadership change in its Americas business. According to the SEC in a filing dated September 21, 2026, Rob Gehring will leave the role on November 30.
Leadership changes on December 1
Gehring is set to join The Coca-Cola Company as president of its North America operating unit. The SEC filing states that Emelie C. Tirre, Monster Energy's chief strategy officer, will assume interim responsibility for the Americas and the Caribbean from December 1, 2026.
The change comes after a strong operating quarter. CNBC reported on September 25, 2026, that Monster's second-quarter sales climbed 20 percent.
Q2 growth outpaced the comparison
For the quarter ended June 30, 2026, net sales reached USD 2,537.5 million, versus USD 2,111.6 million in the prior-year quarter, a 20.2 percent increase, according to MetaTrader. Net income rose to USD 584.5 million from USD 488.8 million, while diluted earnings per share increased to USD 0.59 from USD 0.50.
The operating mix adds an important counterpoint. Monster Energy Drinks sales rose 21.6 percent to USD 2.36 billion, and energy drink case sales increased 22.3 percent. Average net sales per case declined to USD 8.20 from USD 8.29, while Alcohol Brands sales fell 15.2 percent to USD 32.2 million, according to the same Q2 filing summary.
Analysts keep a higher target
MarketBeat reported on September 1, 2026, that 13 of 22 analysts rated Monster Beverage a buy and nine recommended holding the stock. The average 12-month price target was USD 50.33, while the quarterly consensus had called for USD 0.58 in adjusted EPS against the reported USD 0.60.
The figures leave investors with two distinct checkpoints: sustained double-digit energy drink growth and the execution of the Americas transition. The weaker Alcohol Brands result and lower revenue per case show where growth quality still matters.
Monster Beverage stock trades in Europe
Monster Beverage stock stood at EUR 36.68 at Lang & Schwarz on September 30, 2026 at 1:17 p.m. CEST. The price was down 0.33 percent, or EUR 0.12, versus the Lang & Schwarz prior close of EUR 36.80 on September 29, 2026.
Monster Beverage stock facts
- Company: Monster Beverage Corporation
- ISIN: US61174X1090
- Ticker: MNST
- Primary exchange: Nasdaq Global Select Market
- Price Lang & Schwarz (as of September 30, 2026, 1:17 p.m. CEST): EUR 36.68
- Change versus prior close: minus 0.33 percent
- Prior close Lang & Schwarz (September 29, 2026): EUR 36.80
- Market capitalization: USD 81.6 billion (as of September 29, 2026)
- 52-week range: USD 32.94-50.17 (as of September 29, 2026)
- Sector / Industry: Consumer Defensive / Beverages - Non-Alcoholic
- Index membership: Nasdaq 100
