MediaMarktSaturn expands FIT rollout as Ceconomy stock sits 5.01 percent below its high

Published on 10/06/2026 at 12:12 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Ceconomy confirmed EUR 500 million adjusted EBIT guidance for fiscal 2025/26. Ceconomy stock costs EUR 4.36 on October 6, 2026 versus EUR 4.33.

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Ceconomy stock sits 5.01 percent below its EUR 4.59 52-week high as MediaMarktSaturn expands the FIT Group rollout into additional stores and XPERION gaming locations. EQS Group reported the next phase on October 4, 2026, after a successful pilot in initial MediaMarkt stores.

Retail reach widens through gaming sites

The rollout adds FIT Group's TUNNELBLICK caffeine pouches to more MediaMarkt locations and XPERION sites. The move gives MediaMarktSaturn another product category while targeting gaming customers through physical retail, alongside FIT Group's existing online distribution.

For Ceconomy, the development matters because it extends the role of its retail network beyond traditional consumer electronics. The announcement describes the relationship as an expansion of an existing partnership, with FITGUN products already listed by MediaMarktSaturn for several years.

Third-quarter sales set the earnings baseline

Ceconomy's third-quarter fiscal 2025/26 revenue was EUR 5.3 billion, down from EUR 5.5 billion in the prior quarter. Its net loss narrowed to EUR 66.0 million from EUR 92.0 million, a quantified sequential improvement of EUR 26.0 million. Investing.com reported the latest-quarter revenue, net income and prior-quarter comparison on September 17, 2026.

The earnings mix leaves profitability as the key operating test. Ceconomy generated EUR 236.0 million in operating cash flow in the third quarter, while adjusted EBIT guidance for fiscal 2025/26 remains EUR 500 million, according to the company's investor-relations materials and earnings update.

Stock remains below its yearly peak

Ceconomy has a market capitalization of EUR 2.1 billion as of October 6, 2026. Its 52-week range is EUR 3.51 to EUR 4.59, placing the Lang & Schwarz price 24.22 percent above the low and 5.01 percent below the high.

That positioning makes the next scheduled reporting milestone important for the valuation picture. Ceconomy's investor-relations calendar lists the fiscal 2025/26 annual financial report for December 14, 2026, after the company published its third-quarter report on July 30, 2026.

October trading stays close to the high

Ceconomy was trading at EUR 4.36 at Lang & Schwarz on October 6, 2026 at 12:05 p.m. CEST, up 0.69 percent versus the Lang & Schwarz prior close of EUR 4.33 on October 5, 2026. The further course of trading is shown by the continuously updated real-time quote of Ceconomy stock.