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McDonald’s, US5801351017

McDonald's stock heads into Pokémon Happy Meal launch

Published on 11/09/2026 at 13:34 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
McDonald's stock heads into a nationwide Pokémon Happy Meal launch on November 10. The promotion combines collectible toys, trading cards and a digital game.

What matters for McDonald's investors

  • The U.S. Pokémon promotion starts November 10 at participating restaurants nationwide.
  • Each promotion includes one of 15 collectible toys and two cards from a 15-card set.
  • The campaign adds a limited-time marketing event as McDonald's works to strengthen U.S. customer traffic.
McDonald’s, US5801351017, Illustration mit AI erstellt.
McDonald’s, US5801351017, Illustration mit AI erstellt.

McDonald's will bring back its Pokémon Happy Meal at participating U.S. restaurants nationwide on Tuesday, November 10, adding a high-profile limited-time promotion as the fast-food group seeks to keep customers engaged in its home market. The company announced the rollout on October 29 through its McDonald's USA Menu Spotter.

Pokémon promotion targets U.S. demand

The campaign will feature 15 collectible Pokémon toys and 15 collectible Pokémon Trading Card Game cards. Each Happy Meal includes one toy and two cards, while customers can scan a QR code on the box to access a digital game built around the collection.

McDonald's lists characters including Pikachu, Eevee, Charmander, Squirtle and Umbreon among the available designs. The promotion is limited to participating restaurants and will run while supplies last, giving the U.S. system another short-duration product and marketing event ahead of the holiday period.

For investors, the launch is relevant mainly as a traffic and engagement initiative rather than as a disclosed financial target. The company has not attached a sales forecast or profitability measure to the promotion. Its potential commercial contribution will therefore depend on customer response, restaurant participation and the pace at which the collectible items are distributed.

Stock context remains data-sensitive

McDonald's stock traded at 247.70 euros on Lang & Schwarz at 13:30 CET on Monday, November 9, 2026; the real-time quote of McDonald's stock is available here.

McDonald's stock snapshot

  • Company: McDonald's Corporation
  • ISIN: US5801351017
  • Trading venue: Lang & Schwarz
  • Price: 247.70 euros on November 9, 2026, at 13:30 CET

The Euro Stoxx 50 provides the broader market backdrop for European trading in large international companies.

More news and analyses on McDonald's stock will follow as the promotion reaches restaurants and further company updates become available.

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